Sense of place marketing: Botetourt historic downtowns

The special landing page says it nicely: The classic American Experience is alive and well in Botetourt County. The link http://www.downtownsofbotetourt.com delivers visitors to a special introductory page of the county’s tourism webite, listing upcoming events and links to three historic downtowns: Buchanan and Virginia Main Street affiliates Troutville and Fincastle. The site looks great and functions … More Sense of place marketing: Botetourt historic downtowns

Make the most of your Main Street Center member resources

Virginia has 21 designated Main Street communities, all of whom are accredited with the National Trust Main Street Center. One requirement for accreditaion is holding an active membership with the Center. And it’s more than just a box to check off; the membership brings access to valuable resources. Membership is open to anyone interested in revitalization … More Make the most of your Main Street Center member resources

Making your work uniquely you

Fast Company recently highlighted the award designed for this year’s graduating class at the top Dutch design school. Instead of a simple hood or diploma, The Design Academy Eindhoven has a special graduating trophy each year.  This year, the trophy was actually a set of medallions–one for each of the graduates–that created a pig’s head when stacked. It’s not as undignified as … More Making your work uniquely you

Virginia Enterprise Initiative Workshops

The Virginia Enterprise Initiative (VEI) will hold informational workshops highlighting partnership and funding opportunities that can extend training, technical assistance, and capital to Virginia’s next wave of very small and emerging businesses. VEI, Virginia’s micro-enterprise initiative, provides financial resources to nonprofit organizations that specialize in the delivery of training, support, technical assistance, and loans to … More Virginia Enterprise Initiative Workshops

Be a Culpeper Local

Culpeper, Virginia just received some good press after it unleashed its new shop local campaign, Be a Culpeper Local.  The campaign combines educating the nearly 50,000 Culpeper County residents on the value of buying locally with a website, beaculpeperlocal.com that directs visitors to local shopping and dining options, specials, and a way to track how much … More Be a Culpeper Local

Virginia Tourism is way ahead of the pack…again.

One of Virginia Main Street’s most prized relationships is the one we have with Virginia Tourism Corporation (VTC).  We often plan our strategies to complement theirs and they often ask us what’s going on downtown that they can use to better market Virginia.  They believe in Virginia’s historic commercial districts as tourist attractions to the … More Virginia Tourism is way ahead of the pack…again.

Designing a Marketplace

Is your economic restructuring committee effective?  Challenges like recruiting businesses and interpreting expensive and technical market studies discourage eager volunteers. There’s no immediate result after hours of meetings and planning.  Pressure to see results from business owners, local government and the community compounds the frustration. It’s easy for this committee, in particular, to go inactive. Main Street organizations all over America … More Designing a Marketplace