Uptown Martinsville’s Downtown Improvement Grant at work

Virginia Main Street’s Downtown Improvement Grant provided Martinsville Uptown Revitalization Association (MURA)  an opportunity to roll out a long-planned district awareness and shop local campaign. The effort, broadly dubbed “This is Uptown,” includes a number of strategies, such as a loyalty card offering discounts with merchants across the district. The free cards are limited to 500, 350 of which … More Uptown Martinsville’s Downtown Improvement Grant at work