Virginia Main Street

As we gear up for a vibrant spring and summer travel season, now is the time to ensure your downtown is ready to welcome visitors—and the Virginia Tourism Corporation (VTC) has funding opportunities and other resources to help. If your Main Street district is looking to attract out-of-state visitors and encourage longer stays, the VTC Marketing Leverage Program Grant is an opportunity worth exploring.

VTC Marketing Leverage Program Grant

This competitive grant, which requires a cash match, supports tourism-related initiatives that drive economic impact in communities across Virginia. Whether your Main Street is planning a campaign to highlight historic sites, local shopping, arts, or culinary experiences, this funding can amplify your efforts. Applications are due by 5 p.m. on Thursday, March 13, 2025. To learn more, visit the VTC website, where you’ll find a recorded webinar, application instructions, and important program details.

This year’s application process has changed, so be sure to review updated program materials before applying. A well-prepared application can make all the difference in securing funds to support your marketing goals.

Maximizing Your Online Presence

In addition to grant opportunities, VTC encourages all tourism partners—including Main Street programs—to update their listings on www.virginia.org. Refreshing your photographs, events, and business information ensures your downtown remains a top destination for visitors searching for unique experiences in Virginia.

More Funding Opportunities Ahead

VTC will also launch additional grants later in 2025, including:

• VA250 Marketing Program (Spring 2025)
• Microbusiness Marketing Leverage Program (Summer 2025)
• Special Events & Festivals Sponsorship Program (Summer 2025)

Click here to view preliminary details on these and other programs!

Main Street communities are at the heart of Virginia’s visitor experience. By leveraging these funding opportunities, you can enhance your marketing efforts, drive tourism spending, and create lasting impressions on guests. If you have questions, the VTC Grants Division is available to help.