Measuring Your Organization’s Fundraising Effectiveness

Organizations don’t fundraise just to raise funds – they fundraise in order to implement programming that meets their mission. In the case of Main Street organizations, this includes having a measurable, positive and visible impact on their community and their district. This is why measuring the efficiency and effectiveness of fundraising efforts is so important.

BoardSource, along with their colleagues at the Association of Fundraising ProfessionalsBBB Wise Giving Alliance and GuideStar, developed a new framework for evaluating fundraising effectiveness — one that provides a balanced approach that emphasizes how important it is to invest in strong and sustainable fundraising programs.  It is grounded in the following principles:

  • A belief in the work of nonprofit organizations and the awareness that the most important measure of their effectiveness is the impact that it is having in communities and society as whole.
  • The knowledge that charitable support from donors and funders are what makes impact possible, which means fundraising is absolutely mission critical.
  • The expectation that it is reasonable for nonprofits to care about efficiency and return on investment in their fundraising efforts, but that it is not the only way of measuring fundraising effectiveness.

The organizations with the most strategic and sophisticated fundraising strategies work to build a robust program that balances the risks and rewards of different fundraising tactics through a blended portfolio or strategy. They acknowledge that different fundraising tactics have different strengths and work to build a cohesive strategy that matures and grows over time.

Find an overview of this new framework here, along with a free toolkit for boards and leadership teams to help calculate fundraising effectiveness.

Small Real Estate Developer Training and Capacity Building Program

The Virginia Department of Housing and Community Development (DHCD) has partnered with Incremental Development Alliance to provide the Small Real Estate Developer Training and Capacity Building Program, supported with funding from the Virginia Housing Development Authority (VHDA).
DHCD and VHDA want to cultivate new and grow the capacity of existing small-scale real estate developers throughout Virginia. Through incremental, small-scale development, we can revitalize neighborhoods, reinvigorate historic downtowns and commercial districts, and build value for property owners and communities around the commonwealth.
DHCD will host educational lectures by the Incremental Development Alliance around the commonwealth in March. These lectures will explain common development challenges and detail a series of finance, design and construction techniques specific for completing successful small building projects – both rehabilitation and new construction, as well as discussing the value of small buildings to the local tax base. The goal is to building interest in the upcoming workshop (Staunton – May 16 – details TBA) that takes a deeper dive into the “how” of small-scale development.
Please RSVP and join us:
  • Harrisonburg | Monday, March 18, 4-6 p.m.
  • Wytheville | Tuesday, March 19, 9-11 a.m.
  • Petersburg | Tuesday, March 19, 5-7 p.m.

Come learn and network with us!

Stay Current On Issues That Affect Traditional Commercial Districts

In order to meet new challenges and ensure an effective Main Street revitalization effort, program participants need ongoing training.  Those participants – both staff and local community leaders – need different skills in different phases of the revitalization process.  For that reason, the Virginia Main Street program offers a robust training calendar tackling basic revitalization start-up tactics to deeper-dive technical assistance applied through real community success stories and offered for remote participation and in a variety of classroom environments around Virginia.

Stay current on issues that affect traditional commercial districts and on new revitalization techniques and models.  The 2019 Virginia Main Street Training Calendar is available now, listing opportunities at the regional, state and national levels.  As each training approaches, registration and course details will be posted on this blog and the DHCD landing and program pages.

Upcoming trainings include:

January-February: Community Development Grants How-to-Apply Workshops

February-July:  Incremental Development Alliance Trainings in Small Scale Development

April: Regional Rev Up The Six Q’s of Marketing

May: Webinar What is Main Street?

July: Downtown Intersections, Lynchburg

Check out more details and mark your calendar so you don’t miss a thing!

Finding Main Street Toolkit Available

The full book club toolkit for Dar Williams’ What I Found in a Thousand Towns is now available! Use the toolkit to build “positive proximity,” and start local conversations around the key identity-building assets in your community–who knows what next steps you will take.

What I Found in a Thousand Towns emphasizes the role of projects and individuals in fostering strong community identity. Each chapter features a different group of assets ranging from local food to community spaces. The structure provides an opportunity for Main Street districts to convene and highlight a diverse group of partners, celebrating their work, strengthening alliances and inviting new participants.

Identify potential projects as a result and apply to pitch them for project funding in the 2019 Idea Pitch at Downtown Intersections.

fms tools

HOW TO GET INVOLVED: Invite a local book club, library or civic group to partner with your Main Street. Create some buzz reinforcing the value of the work you are doing. Using the Virginia videos and examples from the book, shine a celebratory light on your own local efforts and community partners. With the toolkit, you can pretty easily set up your own informal mini-conference.  Contact Doug Jackson at (804) 418-9878 or Douglas.Jackson@dhcd.virginia.gov for assistance and brainstorming support.

Afraid you do not have enough readers? Do not worry, you can use the videos to supplement and start the conversation. Launched throughout the fall of 2018 via Facebook Live conversations, the chapter videos have received more than 20,000 views on Facebook. In 2019, DHCD will promote the videos through a Finding Main Street social media campaign featuring quotes and images from the interviews conducted as part of the project with more than 80 Main Street leaders. This campaign will lead up to the 2019 Downtown Intersections and the Idea Pitch competition.

 

 

What is a “brownfield?”

Often, we think of brownfields as large industrial properties with environmental contamination and hazardous materials. However, a broader definition includes real property, the expansion, redevelopment or reuse of which may be complicated by the presence or potential presence of a hazardous substance, pollutant or contaminant. This means that the Virginia Brownfield Restoration and Economic Development Assistance Fund (VBAF), administered by the Virginia Economic Development Partnership (VEDP) in coordination with the Virginia Department of Environmental Quality (DEQ), may be able to assist with funding to overcome environmental concerns for gateway or downtown commercial district properties.

Mutual Pharmacy, Big Stone Gap

The town of Big Stone Gap is utilizing these resources in the redevelopment of the Mutual Pharmacy that closed in 2013, with the VBAF funds going specifically to remove asbestos and lead-based paint. Along with DHCD funding from both the Industrial Revitalization Fund (IRF) and Appalachian Regional Commission (ARC), as well as the Virginia Coalfield Economic Development Authority, for construction, Big Stone Gap will transform the Mutual Pharmacy building into a restaurant and bar space with upper-story, short-term lodging in order to draw locals and visitors downtown for outdoor events and unique food, thereby increasing tourism to the area.

Mutual Pharmacy building(interior) after remediation

Once the revitalization is complete, approximately 25 jobs will be created and serve as a catalyst to bring additional business investment in downtown Big Stone Gap.

Funds from VBAF can be applied to site assessments and planning or remediation. For local government entities, planning and assessment grants are available up to $50,000 on a rolling basis as funding is available. Remediation grants up to $500,000 are available when announced on a competitive basis. Both funds require a dollar-for-dollar match. In addition, there are other great opportunities available to pursue from the Environmental Protection Agency (EPA) brownfields funding that are open until Jan. 31.

If you would like more information on these programs or to see if your project qualifies, contact DEQ’s Vincent Maiden, brownfields program coordinator, at Vincent.Maiden@DEQ.Virginia.gov or 804-698-4064.

Resources:

Virginia DEQ Brownfields Program

https://www.deq.virginia.gov/Programs/LandProtectionRevitalization/RemediationProgram/Brownfields.aspx

EPA Region 3 Brownfields Assistance

https://www.epa.gov/brownfields/brownfields-and-land-revitalization-delaware-maryland-pennsylvania-virginia-west

Town of Big Stone Gap

http://www.bigstonegap.org/

Transform Ordinary Downtowns into Successful Destinations

Downtown Wytheville, Virginia

How do you feel about free assistance to generate new ideas for attracting visitors to downtown? How about an added layer of resources to complement your Main Street America membership services and make it just that much easier to improve downtown?

For 30 years, veteran Main Street partner Roger Brooks has helped thousands of people transform ordinary communities, downtowns, businesses and attractions into incredibly successful destinations.  Within the last few years, Brooks launched the Destination Development Association to bring together everyone with that same passion to share resources, ideas, expertise and to connect with one another in a single place.

The association gives local businesses, Main Street nonprofits and tourism organizations access to a wide range of information, how-tos and data that will help create an outstanding destination for residents, visitors and investors alike.  Go from drab to fab!

This is not a sales pitch! This is a note to inform you that Roger Brooks is offering a one-year FREE membership to the Destination Development Association with access to monthly webinars, discussion rooms and dozens of videos on everything from branding and marketing to wayfinding signage.  Registration for the first 2019 webinar is currently open, Increasing Retail Sales Part 2, which will take place on Jan. 23, at 11:30 a.m. EST.  Part 1 is available to watch now!

Check out the resources here and decide for yourself >>>

 

Update: VMS Idea Pitch! Winner – Blackstone

Guest blogger Zachary Whitlow, executive director of Downtown Blackstone Inc., provides an update on their Blackstone Town Square Revitalization Project that won the VMS Idea Pitch! Award at Downtown Intersections 2018.

We were incredibly excited and grateful to have been chosen as the winner of the first annual Main Street Idea Pitch! competition. The presentation process could not have been better organized, and, even though nerves were felt, all participants were made to feel heard and welcomed among dozens of peers and fellow Main Street colleagues. It was truly a great and fun opportunity for our small, rural Main Street community to receive help in funding a downtown revitalization project that demonstrated our value to key stakeholders and others.

The Blackstone Town Square Revitalization Project was inspired by Dar Williams, author of “What I Found in a Thousand Towns,” and her exploration of spaces and positive proximity. Through design efforts focused on place-making, our organization transformed Blackstone’s underutilized town square into a more people-centered space that stresses inclusiveness, allowing residents and visitors alike to socialize and build ongoing, permanent relationships.

Utilizing the $5,000 award, we reanimated the social utility of the green space by installing outdoor seating areas, planters and trash receptacles. Through use of our own funds and the VTC’s LOVEwork Reimbursement Program, a 17’ x 32’ destination mural and LOVEwork were created. They are meant to serve as two major lures for visitors and residents to interact with through the use of social media and other means in the heart of downtown Blackstone.

We’ve placed a real emphasis on downtown beautification over the past year and the Blackstone Town Square Revitalization Project has served as a much needed catalyst that has inspired neighboring property owners and others to begin making exterior improvements and other design-related changes to their buildings. Although our initial goals for the revitalization project have been met, there is still additions that we are planning to make in the future that will enhance the space even more. Our dreams are becoming a reality!