Upcoming Training
| DATE | EVENT | TIME | LOCATION |
| 4/18 | Mobilizing Main Street Huddle | 11 AM – 12 PM | Webinar |
| 5/6-8 | 2024 Main Street NOW Conference | Multi-Day | Birmingham, AL |
| 5/16 | Mobilizing Main Street Huddle | 11 AM – 12 PM | Webinar |
| 6/4 | Awards Luncheon & Mobilizing Main Street Huddle | 12 – 1 PM | Danville |
| 7/25 | Mobilizing Main Street Huddle | 11 AM – 12 PM | Webinar |
| 8/15 | Mobilizing Main Street Huddle | 11 AM – 12 PM | Webinar |
| 9/16-20 | Fall Regional Rev Ups | 10 AM – 3 PM | TBD |
| 10/15 | Exploring Main Street Community Interchange | 11 AM – 12 PM | Webinar |
| 10/16 | Advancing Virginia Main Street Huddle | 11 AM – 12 PM | Webinar |
Click here to register for upcoming events >>
Use the list below to view recordings and download handouts from Virginia Main Street webinars, workshops, and conferences:
Virginia Main Street Essentials: Webinar Series (The Four Points)
Organization | View Recording | Slide Deck
Economic Vitality | View Recording | Slide Deck
Design | View Recording | Slide Deck
Promotion | View Recording | Slide Deck
“Switch to Six” Training Series: The New Main Street America Evaluation Framework
Webinar 1: Broad-based Community Commitment to Revitalization – View Recording | Slide Deck
Webinar 2: Inclusive Leadership & Organizational Capacity – View Recording | Slide Deck
Webinar 3: Diversified Funding & Sustainable Program Operations – View Recording | 
Webinar 4: Strategy-Driven Programming – View Recording | Slide Deck | Dashboard Template | Project Work Plan Template
Webinar 5: Preservation-based Economic Development – View Recording | Slide Deck | Design Assessment
Webinar 6: Demonstrated Impact & Results – View Recording | Slide Deck
Rev Up: Strategic Volunteer Engagement
March 18, 20, & 22, 2024
View Recording
Slide Deck
Volunteer Engagement Resource Toolkit
Development Ready Workshops
October 25, 2023
Slide Deck
Property Marketing 101
Marketing Handout
Pro Forma 101
Pro Forma Handout
City Lead Redevelopment Guide
Petersburg Developer’s Summit
June 21, 2023
Case Studies – Trapezium Lofts
Case Studies – Poplar Lawn (Cameron Foundation and Project HOMES)
Local Incentives – City of Petersburg
Local Incentives – Cameron Foundation
Hopewell Downtown Partnership
Sycamore Grove
State Incentives – Virginia Housing
State Incentives – Virginia Department of Housing and Community Development (Housing Division)
State Incentives – Virginia Department of Housing and Community Development (Economic Development)
State Incentives – Department of Historic Resources
Base Camp Conference
December 6 & 7, 2022
Partnership Assessment Tool and Base Camp Workbook
Development Ready Webinar Series
October 5, 12, & 19, 2022
Webinar 1: Small-Scale Incremental Development – Event Recording
Webinar 2: Marketing and Promotion for Attracting Developers – Event Presentation | Event Handout
Webinar 3: Supporting Small Business Development – Event Recording | Slide Deck
- Noon Knowledge Series: Event Flyer
Make Every Communication Count: Developing a Messaging Framework for Key Audiences
July 20, 2022
Event Recording
Event Handout
Getting Organized for a New Year: The year to grow your organizational support, relationships, & resources
January 20, 2022
Event Recording
Event Handout
Economic Development and Community Vitality Program Roadshow
January 11, 2022
Event Recording
Event Handout
2021 Virginia Main Street Merit Awards: Pandemic Edition
December 8, 2021
Event Recording
Event Handout
Main Street Idea Pitch!
November 17, 2020
Event Recording
Event Handout
Rev Up Downtown Business Resiliency: Pivoting with Small-Scale Production Post-COVID
October 20, 2020
Virtual Workshop Recording
Presentation Handout
Stakeholder Work Plan Dashboard
Audit Tool
Organizational Role Matrix
Community Revitalization Office (CRO) Roadshow
September 22, 2020
Handout
Webinar Recording
2020 Downtown Intersections Virtual Conference
July 28-30, 2020
Welcome Message
Erik Johnston, Director, Virginia Department of Housing and Community Development
Keynote Recording
Patrice Frey, President & CEO, National Main Street Center
Session Handout
Main Street Forward: Planning for Recovery Session Recording
Session Handout
Planning for Recovery Guide
Fundraising for Main Street: The New Normal Session Recording
Session Handout
The Power of Knowing Your Audience on Social Media Session Recording
Session Handout
Strategic Doing: Changing the Way We Get Things Done Session Recording
Session Handout
Virginia Main Street Merit Awards Session Recording
Session Handout
Webinar – Basic Principles of Main Street Promotion
June 9, 2020
Webinar Recording
Presentation Handout
Main Street America Promotion Tip Sheet
Webinar – Basic Principles of Sustainable Organization
May 26, 2020
Webinar Recording
Presentation Handout
Webinar – Upper Story Housing Development Part 2: Explore the Opportunities
April 29, 2020
Webinar Recording
Presentation Handout
Webinar – Upper Story Housing Development Part 1: Understand the Field
April 22, 2020
Webinar Recording
Presentation Handout
Downtown Housing Analysis Spreadsheet
Webinar – Communicating to Main Street during Crisis
April 16, 2020
Webinar Recording
Presentation Handout
Webinar – Public Spaces, Community Places
February 20, 2020
Webinar Recording
Presentation Handout
Invest in a Great Place for Prosperity
Cultivating Place on Main Street Handout
Virginia Main Street Directors’ Retreat
January 28-30, 2020
Directors’ Retreat Survival Guide
Communicating Value Presentation
Audience Persona Worksheet
Art of Storytelling Worksheet
One Page Marketing Plan
Dr. Downtown World Cafe Session Design
Dr. Downtown World Cafe Small Biz Support Discuss
Webinar – Nonprofit Board Fundamentals: What’s My Job?
November 14, 2019
Presentation Handout
Nonprofit Lifecycle
Webinar Recording
Regional Rev Ups – Engaging Missing Voices to Inspire Local Action
October 15, 16, & 18, 2019
Rev Up Presentation Handout
Community Network Analysis Worksheet
Story Gathering In Your Community
Prioritizing Ideas Matrix
Change Over Time Tool
Webinar – Historic Preservation: A Springboard for Economic Development
October 3, 2019
Handout
Webinar Recording
2019 Downtown Intersections
July 22-24, 2019
2019 Conference Program
Assessing Physical Character Downtown
Creating Retail Destinations
Driving Development Mixed Use Mixed Income
The Ecology of Place
Façade Grants as Catalyst for Economic Development
Future of American Downtown
Increasing Property Owner Support
Keynote – One River District for All
Main Street Program Startup & Sustainability
> 100 Main-Street Program Great Ideas
> Benefits of Main Street
> Why Downtown is Important
> Work Plan Template
> Finding-Volunteers-Worksheet
Opportunity Zones Panel
Preservation Primer – Partners for Neighborhood Renewal
Public Places – Lynchburg Bluffwalk
Redeveloping Large Historic Buildings
Retail Gardening Harrisonburg Bricks & Clicks
Shifting Center of Gravity My Town
Small Business Administration Lending Forum
Southern Virginia Food Hub
Strategic Positioning in Public Place
Taking Downtown to Next Level – Lynchburg 2040
Webinar – What is Main Street: A Strategic, Outcome-oriented Revitalization Approach
May 14, 2019
Handout
Webinar Recording
Regional Rev Ups – The Six Q’s of Marketing
April 16, 18, & 23, 2019
Presentation Handout
Session Workbook
VTC Marketing Leverage Program
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