Training Resources

Upcoming Training

2022 Training Calendar
Click here to register for upcoming events

Use the list below to view recordings and download handouts from Virginia Main Street webinars, workshops, and conferences:

Virginia Main Street Essentials: Webinar Series (The Four Points)

  1. Organization | View Recording | Slide Deck
  2. Economic Vitality | View Recording | Slide Deck
  3. Design | View Recording | Slide Deck
  4. Promotion | View Recording | Slide Deck

Base Camp Conference
December 6 & 7, 2022
Partnership Assessment Tool and Base Camp Workbook

Mobilizing Main Street Program Tier How-to-Apply
October 11, 2022
Applications due November 18 by 11:59 PM
Event Recording
Event Handout

Development Ready Webinar Series
October 5, 12, & 19, 2022
Webinar 1: Small-Scale Incremental Development – Event Recording
Webinar 2: Marketing and Promotion for Attracting Developers – Event Presentation | Event Handout
Webinar 3: Supporting Small Business Development – Event Recording | Slide Deck

Make Every Communication Count: Developing a Messaging Framework for Key Audiences
July 20, 2022
Event Recording
Event Handout

FY23 Virginia Main Street Program Grants How-to-Apply Webinar
February 22, 2022
Event Recording
Event Handout

Getting Organized for a New Year: The year to grow your organizational support, relationships, & resources
January 20, 2022
Event Recording
Event Handout

Economic Development and Community Vitality Program Roadshow
January 11, 2022
Event Recording
Event Handout

2021 Virginia Main Street Merit Awards: Pandemic Edition
December 8, 2021
Event Recording
Event Handout

Virginia Statewide Commercial District Resurgence Grant Fund How-to-Apply Webinar
June 14, 2021
Event Recording
Event Handout

Main Street Idea Pitch!
November 17, 2020
Event Recording
Event Handout

Rev Up Downtown Business Resiliency: Pivoting with Small-Scale Production Post-COVID
October 20, 2020
Virtual Workshop Recording
Presentation Handout
Stakeholder Work Plan Dashboard
Audit Tool
Organizational Role Matrix

Community Revitalization Office (CRO) Roadshow
September 22, 2020
Webinar Recording

2020 Downtown Intersections Virtual Conference
July 28-30, 2020
Welcome Message
Erik Johnston, Director, Virginia Department of Housing and Community Development

Keynote Recording
Patrice Frey, President & CEO, National Main Street Center
> Session Handout

Main Street Forward: Planning for Recovery Session Recording
> Session Handout
> Planning for Recovery Guide

Fundraising for Main Street: The New Normal Session Recording
> Session Handout

The Power of Knowing Your Audience on Social Media Session Recording
> Session Handout

Strategic Doing: Changing the Way We Get Things Done Session Recording
> Session Handout

Virginia Main Street Merit Awards Session Recording
> Session Handout

Webinar – Basic Principles of Main Street Promotion
June 9, 2020
Webinar Recording
Presentation Handout
Main Street America Promotion Tip Sheet

Webinar – Basic Principles of Sustainable Organization
May 26, 2020
Webinar Recording
Presentation Handout

Webinar – Upper Story Housing Development Part 2: Explore the Opportunities
April 29, 2020
Webinar Recording
Presentation Handout

Webinar – Upper Story Housing Development Part 1: Understand the Field
April 22, 2020
Webinar Recording
Presentation Handout
Downtown Housing Analysis Spreadsheet

Webinar – Communicating to Main Street during Crisis
April 16, 2020
Webinar Recording
Presentation Handout

Webinar – Public Spaces, Community Places
February 20, 2020
Webinar Recording
Presentation Handout
Invest in a Great Place for Prosperity
Cultivating Place on Main Street Handout

Virginia Main Street Directors’ Retreat
January 28-30, 2020
Directors’ Retreat Survival Guide
Communicating Value Presentation
Audience Persona Worksheet
Art of Storytelling Worksheet
One Page Marketing Plan
Dr. Downtown World Cafe Session Design
Dr. Downtown World Cafe Small Biz Support Discuss

Webinar – Nonprofit Board Fundamentals: What’s My Job?
November 14, 2019
Presentation Handout
Nonprofit Lifecycle
Webinar Recording

Regional Rev Ups – Engaging Missing Voices to Inspire Local Action
October 15, 16, & 18, 2019
Rev Up Presentation Handout
Community Network Analysis Worksheet
Story Gathering In Your Community
Prioritizing Ideas Matrix
Change Over Time Tool

Webinar – Historic Preservation: A Springboard for Economic Development
October 3, 2019
Webinar Recording

2019 Downtown Intersections
July 22-24, 2019
2019 Conference Program
Assessing Physical Character Downtown
Creating Retail Destinations
Driving Development Mixed Use Mixed Income
The Ecology of Place
Façade Grants as Catalyst for Economic Development
Future of American Downtown
Increasing Property Owner Support
Keynote – One River District for All
Main Street Program Startup & Sustainability
> 100 Main-Street Program Great Ideas
> Benefits of Main Street
> Why Downtown is Important
> Work Plan Template
> Finding-Volunteers-Worksheet

Opportunity Zones Panel
Preservation Primer – Partners for Neighborhood Renewal
Public Places – Lynchburg Bluffwalk
Redeveloping Large Historic Buildings
Retail Gardening Harrisonburg Bricks & Clicks
Shifting Center of Gravity My Town
Small Business Administration Lending Forum
Southern Virginia Food Hub
Strategic Positioning in Public Place
Taking Downtown to Next Level – Lynchburg 2040

Webinar – What is Main Street:  A Strategic, Outcome-oriented Revitalization Approach
May 14, 2019
Webinar Recording

Regional Rev Ups – The Six Q’s of Marketing
April 16, 18, & 23, 2019
Presentation Handout
Session Workbook
VTC Marketing Leverage Program

Small Business Resource Guide

Finding Main Street Book Club