A Data-Driven Look at How the River District Association Drives Economic and Social Growth in Danville

Posted on by Department of Housing and Community Development

Measuring the direct, indirect, and induced impacts of your Main Street program’s initiatives is a vital practice that provides valuable insights into the true reach and effectiveness of revitalization efforts. By quantifying these impacts, Main Street programs are equipped with data-driven evidence to communicate their value to key stakeholders. When done well, this practice not only enhances transparency and accountability but also positions the program as a credible and influential driver of economic growth. Programs that consistently measure and communicate their impact are better equipped to strengthen advocacy, attract additional investment, and demonstrate their indispensable role in fostering vibrant and sustainable downtowns.

Example | How the Danville River District Association Impacts the Economy and Community

This Impact Study provides a comprehensive analysis of the economic and social benefits generated by the River District Association (RDA) for the City of Danville and its local community. The purpose of this report is to inform and engage a diverse range of stakeholders, including current and prospective partners, by demonstrating the organization’s value, highlighting its extensive scope of work, and showcasing the meaningful impact it has on the community.

The study was conducted by Jon Stover & Associates and utilizes IMPLAN, a leading input-output modeling tool, to measure the direct, indirect, and induced economic impacts of RDA initiatives. Findings are based on recent annual programmatic budgets and reflect a typical year of organizational activity, providing valuable insights into RDA’s role in driving local economic growth and fostering community development.

Click here to explore the RDA Impact Study and gain valuable insights into how the organization effectively measures its economic contributions while also highlighting the broader social impacts of its work.

As you review the report, think about how your Main Street organization can adopt similar strategies to collect and communicate meaningful data that demonstrates your program’s value. While the RDA example is extensive, not all efforts need to be on the same scale to be impactful. Even smaller-scale data collection and storytelling efforts can make a significant difference in helping stakeholders understand the positive outcomes your organization drives.

*all photos taken from the RDA Impact Study