Designing a Marketplace

Is your economic restructuring committee effective?  Challenges like recruiting businesses and interpreting expensive and technical market studies discourage eager volunteers. There’s no immediate result after hours of meetings and planning.  Pressure to see results from business owners, local government and the community compounds the frustration. It’s easy for this committee, in particular, to go inactive. Main Street organizations all over America … More Designing a Marketplace

Where will you get your festival on?

We’re approaching fall in Virginia. That means crisp air and crisper apples, rotund pumpkins and autumnal spices, bluegrass and blues, vintage cars and vantage locations for the display of changing leaves. It means festivals.  The 21 designated Main Street communities and some of our more active affiliates are setting out the hay bales and sweeping the streets to … More Where will you get your festival on?

VDDA Hot Topic Luncheon focuses on traditional downtown design

Nestled at the foothills of the Blue Ridge Mountains and located on the edge of the Washington, D.C. suburbs, the Town of Purcellville has worked to maintain the small town characteristics that have defined the community for centuries.  New downtown construction projects and infill developments fit right into the local, historic charm.  This achievement made the town the … More VDDA Hot Topic Luncheon focuses on traditional downtown design

Before, during, and after-event tips for downtown merchants

As a Main Street organization,  gaining the confidence and support of your local merchants isn’t easy, especially when it comes to downtown events.  Closing the street can impede the access of loyal customers  to their favorite shops. Hoards of event guests asking to use the shop’s bathroom can frustrate owners.  It can add up to strained relations with the … More Before, during, and after-event tips for downtown merchants

Vote for the top 25 Virginia Main Street “Downtown Dining Destinations”

The Virginia Main Street staff does a lot of travelling each year and that travel can be hard on the stomach.  Luckily, we know that when we arrive, the local hospitality of our destination Main Street communities will be evident, and the top rate dining choices will be numerous. While having an office day, we … More Vote for the top 25 Virginia Main Street “Downtown Dining Destinations”

Virginia Preservation Toolkit, a green guide?

Historic preservation is gaining popular recognition as a “green” practice connected to broader sustainability goals.  After all, reuse of a historic building is fundamental recycling.  From a national perspective, the National Trust for Historic Preservation has created a Sustainability and Historic Preservation Web resource for homeowners, Main Street communities and preservation planners.   Now Virginia can … More Virginia Preservation Toolkit, a green guide?

The unexpected entrepreneur

If you were asked to describe an entrepreneur, what words would you use?  Maybe terms like “bright, energetic, or magnetic.”  This 2004 article in the aptly named magazine Entrepreneur, gives a whole host of other terms, not all of them complimentary.  Two descriptions of an entrepreneur that most people would not use are “ex-felon,” and … More The unexpected entrepreneur

Altavista’s first historic district

Altavista arose in the late 19th century, soon after the regional Virginian Railway extended an east-west line,  intersecting with the Southern Railway, a major east coast corridor.  The Lane brothers, realizing the commercial opportunity, purchased 2,000 acres at the junction, and proceeded to build Altavista and the Lane Home Furnishings from a fledgling cedar chest … More Altavista’s first historic district

Quality v. quantity

Last Thursday, at the Virginia Main Street 25th Anniversary Milestone Achievement Awards, keynote speaker Chuck D’Aprix spoke about the importance of making your downtown attractive to entrepreneurs.  One way to do this is to focus on the quality of the experience rather than the quantity of products you sell. In short, it is difficult to compete … More Quality v. quantity