Start With “Why”: Creating Purpose-driven Special Events

On October 24, 26 and November 8 in St. Paul, Franklin, and Ashland, the fall edition of the Regional Rev Up workshops will equip your Main Street program with the tools you need to develop events that add up to meaningful change. When taking on a special event or festival, what guides your allocation of … More Start With “Why”: Creating Purpose-driven Special Events

Public Art: Making downtown a joyful, active, and social place

May 15-19, 2017 marked Art Week @StrongTowns and, while those days have come and gone,  public art catalyzes Main Street’s unique vitality throughout the year. Old Town Winchester, host of the upcoming Virginia Main Street Downtown Intersections, creates an outdoor gallery experience through the Artscape program. An annual, juried art competition, Artscape  reproduces selected artwork on … More Public Art: Making downtown a joyful, active, and social place

Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague. VTC was recognized with the prestigious National Council of … More Virginia’s Award Winning Destination Tourism

Berryville Main Street Celebrates 25 Years

Guest blogger Sue Ross, Executive Director of Berryville Main Street, has 10 years of Main Street experience and recently returned to Berryville to lead a refreshed program, creating new partnerships and an enhanced marketplace.  Berryville Main Street turned 25! We celebrated with bluegrass, local food, and friends in a restored downtown dairy barn.  Started in 1992, … More Berryville Main Street Celebrates 25 Years

Tell a Compelling Story to Raise Awareness and Revenue

Is your nonprofit telling a compelling story? The mission of Main Street is to enhance the economic prosperity and cultural vitality of historic downtown districts. To succeed, organization’s must be able to demonstrate real change on the ground with visible improvements AND specific metrics of success. To do this, use positive statistics such as jobs added, … More Tell a Compelling Story to Raise Awareness and Revenue

Main Street and Wine; a Great Pairing

Virginia’s thriving wine industry is boosting the state’s economy and local Main Street districts alike with a total impact of approximately $1.37 billion annually, according to a newly released economic impact study. This figure is an increase of 82 percent from the last study conducted in 2010. “…one of our top agriculture goals was to make Virginia … More Main Street and Wine; a Great Pairing

Make the Most of Heritage Tourism in Virginia

Did you know that the cultural heritage tourist typically spends more and stays longer than other types of U.S. travelers? Preservation Virginia is co-hosting the 31st annual Virginia Preservation Conference in Charlottesville, an event that draws 200 community leaders, developers, architects, local planning officials and others from across the Commonwealth.   Following the release of the … More Make the Most of Heritage Tourism in Virginia