Finding Main Street Toolkit Available

The full book club toolkit for Dar Williams’ What I Found in a Thousand Towns is now available! Use the toolkit to build “positive proximity,” and start local conversations around the key identity-building assets in your community–who knows what next steps you will take.

What I Found in a Thousand Towns emphasizes the role of projects and individuals in fostering strong community identity. Each chapter features a different group of assets ranging from local food to community spaces. The structure provides an opportunity for Main Street districts to convene and highlight a diverse group of partners, celebrating their work, strengthening alliances and inviting new participants.

Identify potential projects as a result and apply to pitch them for project funding in the 2019 Idea Pitch at Downtown Intersections.

fms tools

HOW TO GET INVOLVED: Invite a local book club, library or civic group to partner with your Main Street. Create some buzz reinforcing the value of the work you are doing. Using the Virginia videos and examples from the book, shine a celebratory light on your own local efforts and community partners. With the toolkit, you can pretty easily set up your own informal mini-conference.  Contact Doug Jackson at (804) 418-9878 or Douglas.Jackson@dhcd.virginia.gov for assistance and brainstorming support.

Afraid you do not have enough readers? Do not worry, you can use the videos to supplement and start the conversation. Launched throughout the fall of 2018 via Facebook Live conversations, the chapter videos have received more than 20,000 views on Facebook. In 2019, DHCD will promote the videos through a Finding Main Street social media campaign featuring quotes and images from the interviews conducted as part of the project with more than 80 Main Street leaders. This campaign will lead up to the 2019 Downtown Intersections and the Idea Pitch competition.

 

 

Fostering Successful Businesses in Your Community

How can Main Street organizations create a supportive, business-friendly community? 

What are the elements of a community that make it viable to attract business and expansion for the existing ones? 

And what are the trends that best produce the desired entrepreneurial advancement? 

These are some of the questions driving Entrepreneurial Ecosystems in Appalachia, a recently published suite of research reports and resources supporting entrepreneurial ecosystem development in Appalachia. However, the findings are beneficial to more than the southwest corner of Virginia. They are broadly applicable to encourage entrepreneurship and increase the probability of a successful business in your community, too.

The report makes clear that the development and maintenance of robust regional entrepreneurial ecosystems involves a complex mix of culture, history, markets, policy and environmental factors.  Referenced in the report, the Kauffman Foundation has developed “Seven Design Principles for Building Entrepreneurial Ecosystems” that provide excellent guidance and actionable ideas to support the ecosystem:

  1. Put Entrepreneurs Front and Center: Effective ecosystems are led “by and for” entrepreneurs.
  2. Foster Conversations: Effective ecosystems engage multiple partners in conversations that are focused on hope and action.
  3. Enlist Collaborators. Everyone is invited: Effective ecosystems engage partners from all walks of life, multiple disciplines and multiple sectors.
  4. Live the Values: Effective ecosystems do not have a “leader.” They are built on an invisible social contract of shared values.
  5. Connect people bottom-up, top-down, outside-in: Effective ecosystems bridge social boundaries and build tribes of trust.
  6. Tell a Community’s Authentic Story: Effective ecosystems champion role models and create stories out of strength.
  7. Start, be patient: Effective ecosystems take time to build.

The report is part of a larger project entitled Entrepreneurial Ecosystems in Appalachia. Additional project materials can be accessed at www.arc.gov, as well as the project’s website: http://arceco.creconline.org.

For a Main Street-focused guide, check out Main Street America’s Entrepreneurial Ecosystems and the Role of Commercial Districts >>

Autonomous Transit Shuttle Service to Launch in Crozet

The Downtown Crozet Initiative, a DHCD Commercial District Affiliate community organization, is embracing cutting-edge technology to help make visiting downtown a convenient, zero-emission experience, shuttling customers from a parking area into the commercial core.  While it may sound more Jetsons than Main Street, this is the real deal.

Crozet’s Perrone Robotics, Inc., JAUNT, Inc. and Albemarle County just announced a partnership to develop, test and operate the autonomous transit shuttle service pilot. The pilot program will start March 2019 in Crozet with hopes to expand toward Charlottesville, allowing riders to embark and disembark along a fixed route.

Albemarle County Board of Supervisors Chair Ann Mallek shared, “Albemarle County has long supported vibrant communities, and an autonomous, zero-emission transit service brings the promise of reduced parking needs and greater use of green technologies in our urban centers – allowing our community to continue to flourish into the future.”

This is one customer-oriented innovation to watch.  Learn more >>>

Recognizing the Hard Work on Main Street: Western Front Hotel

At the 2018 Downtown Intersections in Harrisonburg, we continued the tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards.  They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the fourth in a blog series to highlight each of the seven awards.

The “Best Adaptive Reuse” award is granted to an individual or business that has completed an outstanding historic rehabilitation project. The project should involve a building that has outlived its former purpose and has been adapted for a new use that serves the current market. St. Paul Main Street Executive Director Kathy Stewart and Cornerstone Hospitality CEO Kimberly Christner accepted the 2018 Best Adaptive Reuse Project award for the Western Front Hotel in downtown St. Paul.

Formally used for apartments and retail spaces, the Western Front is now a 30-room boutique hotel, featuring a gift shop, two outdoor dining terraces, The Roost entertainment room with billiards and games and The Backyard, which features fire pits and hammocks, as well as Milton’s Restaurant, owned by celebrated chef Travis Milton.  All of these venues are housed within the historic 1914 Willis building, which was rehabbed using federal and state Historic Rehabilitation Tax Credits and a DHCD Industrial Revitalization Fund grant.

The Western Front welcomed its first guests and diners in February 2018.  The new hotel, with its rustic retro accommodations, represents a great big welcome to visitors and is a key component in the redevelopment of a small town with a big vision: to make St. Paul the destination for outdoor recreation and a quality place to live.

The town, with 1,000 residents, straddles the line between Wise and Russell counties and sits on the Clinch River, the most biodiverse river in North America and abound with opportunities for fishing, kayaking, and hiking.  The $7.8-million project was a collaboration between the town, county and Creative Boutique Hotels, which includes partners MB Contractors, Cornerstone Hospitality and architect Hal Craddock.

Congratulations to everyone in St. Paul and the Western Front Hotel project partners!

The District Digest Vol. 4 – Downtown Ideas to Put to Work

While you were busy making a difference in your hometown, you might have missed these thought-provoking reads.  Attraction, expansion and retention of businesses for your Main Street district is vital. It is also one of the most difficult things for a community to successfully accomplish. It takes hard work, planning and follow-through. Here is a dose of inspiration and education:

  1. Retention and Attraction Strategies for a Balanced Retail Sector – National League of Cities
  2. Chicago Proposes Experiment with Pop-up Urbanism – The Architects Newspaper
  3. Creative Uses for Buildings in Small Towns – University of Wisconsin Extension
  4. What’s in a Name? The Different Types of Shared Work Spaces – Virginia Main Street
  5. Incubators: Hatching Ideas into Business – Virginia Main Street
  6. Accelerators: Taking Businesses to the Next Level – Virginia Main Street

Recognizing the Hard Work on Main Street: CenterFuse Co-working

At the recent 2018 Downtown Intersections in Harrisonburg, we continued our tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards. They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the first of a blog series to highlight each of the seven award winners. 

Historic Manassas Inc. Executive Director Debbie Haight accepted the Outstanding Business award for CenterFuse Coworking.  Years in the making and the first in historic downtown Manassas, CenterFuse is both an incubator and co-working space that provides new and emerging businesses with an environment that will support their start-up phase and increase the likelihood of success.  It functions as a for-profit business, but was created by and is under the auspice of Historic Manassas Inc., a 501(c)3 nonprofit corporation and pioneer of the local Main Street program.

CenterFuse focuses on science and technology while cultivating other compatible businesses in the district.  The facility offers flexible leases, shared-use, and common office equipment, direct business assistance, mentoring, networking and access to capital.  The 3,800 square foot space includes a mix of offices, dedicated workstations, and open space for networking.  It also provides a roster of entrepreneurship education and mentorship programs, among others.

Since opening in May 2017, the incubator is seeing steady growth in the participating startup’s business development who will soon be ready to expand or move into vacancies downtown. While rising businesses are in the space, they contribute to an entrepreneurial culture in downtown and to the economic vitality of other local businesses and residential properties.

Congratulations Historic Manassas Inc. and CenterFuse Coworking!

To learn more >>>

Incubators: Hatching Ideas into Businesses

Many new entrepreneurs find the process of growing their business as a lonely trek that takes more work than anticipated. Over the past few years, business incubators have helped these entrepreneurs grow and scale their businesses by providing support such as office space, training, mentorship, networking and even financing, in some cases.

Incubators can be sponsored by several types of organizations including nonprofit corporations, for-profit ventures and academic institutions. The idea of most incubators is to help businesses grow and “graduate” out of the incubator and into their own space within one or two years.

Some of the benefits to entrepreneurs are:

1. Helping fledgling companies save on operating costs. The shared facility allows clients to share in the overhead costs associated with business operations. Incubators may also help link businesses to capital, whether that is venture capital or other financing vehicles.

2. Providing a mentorship program that pairs an entrepreneur with an established executive with experience to help guide them through the start-up phase of their operation. This experience can help entrepreneurs avoid some of the pitfalls associated with their new endeavor.

3. The clients within an incubator can also develop relationships with other entrepreneurs, and the networking that comes from those relationships can be invaluable to their business. They can provide encouragement to each other and help solve problems.

Incubators benefit communities by helping new businesses prosper, which can lead to stable jobs for locals. Many new entrepreneurs will stay in the community and grow, filling vacant spaces and providing a lasting impact.

The Virginia Business Incubation Association is a good resource to learn more about incubators and what is available in your locality, as well as information and events geared toward the support of entrepreneurs in Virginia.