Trading Faces: Building and caring for your online reputation

You’ve spent years building your professional reputation and protecting your organization’s good name, but in today’s interconnected, information-rich world it’s easier than ever for the actions of others to damage the goodwill you’ve established. Networking is a basic responsibility of business owners and organizations serving them. We network to keep abreast of best practices, to … More Trading Faces: Building and caring for your online reputation

Get noticed

Once you have designed and launched your Web site, your next task is to get it noticed. One of the top ways to do this is to make sure you show up in relevant Web searches. If you are selling your charming and thriving business district, you will want to be sure that your Web … More Get noticed

New media

Question: What took 89 years for the telephone; 38 years for the television; and 14 years for the cell phone?  The answer? How long it took for each of these communication devices to be adopted by 150 million users. In only five years Facebook has attracted more than 175 millon users – and it’s not … More New media

Recession advertising

This article  in Entrepreneur magazine could help some of your downtown businesses use their limited advertising dollars more effectively.  Then again, it could help your promotional efforts as well. While Entrepreneur’s Kim Gordon gives a four-point recession advertising checklist to make sure your ad budget does the most good, her advice should adapt well to … More Recession advertising