Recognizing the Hard Work on Main Street: The Friendly City Fortune

At the recent 2018 Downtown Intersections in Harrisonburg, we continued our tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards. They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the second in a blog series to highlight each of the seven awards. 

A strong organizational foundation is key for a sustainable revitalization effort.  The focus is on ensuring that all organizational resources – partners, funding and volunteers – are mobilized effectively.  Accordingly, the Outstanding Fundraising Effort award goes to the Main Street organization that has displayed the most creativity and success in securing funds for its downtown projects.  From an effort well-played, Harrisonburg Downtown Renaissance (HDR) Director of Resources Lauren Huber and Executive Director Andrea Dono accepted the award for the Friendly City Fortune mega-raffle.

In 2017, HDR launched the new fundraiser where they sold $100 tickets and awarded $250,000 in prizes, which included cash, vacation packages, outdoor recreation vehicles, and several cars and SUVs.  Prizes were given away during Valley Fourth, Harrisonburg’s Fourth of July celebration hosted by HDR.  The Friendly City Fortune was their riskiest and most successful fundraiser to date. The goals were to earn unrestricted income, to find a new way to raise money from outside of the typical donor base and start being able to fund new and bigger Main Street projects.

Harrisonburg Downtown Renaissance achieved all of these goals and raised nearly $200,000 on top of their other traditional revenue streams.  The success of the inaugural raffle allowed HDR to fund more grants, beautify downtown, support more businesses and build a more sustainable organization.  Through the process, HDR sharpened their marketing skills and learned new ways to reach new audiences. As a result, brand awareness for Harrisonburg Downtown Renaissance and the Friendly City Fortune has hit an all-time high.

Congratulations Harrisonburg Downtown Renaissance (and all the prize winners)!

To learn more>>>

Webinar – Buy Local First: Driving Customers to Main Street for a Resilient Economy

On March 8, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on how to promote buying local and practical ways to build a resilient economy in your community.  

Local isn’t just a place on a map. It’s people: your neighbors and their families, their businesses, farms, nonprofits, events, and recreational venues. Local is a community and all of the opportunities we create together and challenges we work to overcome. Local First has a passion for people living and working together in sustainable community.

That’s Local First’s mission, a western Michigan advocacy organization, leader of a fast-growing movement, and the root of this webinar’s message.  By choosing local and independent businesses for your services, shopping, dining, and other needs, you not only enjoy a more distinctive and personal experience, you’re strengthening your local economy.

About the speaker:
Elissa Hillary, President, Local First, Grand Rapids, MI

Elissa Hillary is committed to building sustainable local economies that put people first.  As the President of Local First since 2007, she has brought together nearly 1,000 businesses in West Michigan to collaborate in building a vibrant community that encourages sustainable business and social enterprise development.  As a consultant and speaker, she magnifies that impact in communities around the world. Elissa is a founding Business Alliance for Local Living Economies (BALLE) Fellow, the 2014 BCorp Measure What Matters Champion, and a BCorp Ambassador.

Register now for this event >>

Vote for America’s Happiest Seaside Town

Downtown Cape Charles, Virginia

COASTAL LIVING magazine recently announced its seventh annual top 10 list of America’s Happiest Seaside Towns.  The unranked list includes top beach destinations across the United States, from Michigan to Florida and from Oregon to…Virginia’s Cape Charles!

Here’s your call to action!  You have until February 6 at 5 p.m. EST to vote for your favorite town to determine which will be named the No. 1 Happiest Seaside Town in America (hint: Cape Charles).  COASTAL LIVING will reveal the No. 1 Happiest Seaside Town on their website and social media June 12 and will feature the towns and their rankings in the July/August 2018 issue.

“All of these towns embody two things we love about the coast: access to beautiful beaches and vibrant communities”, said Sid Evans, Editor-in-Chief.

To choose the 2018 finalists, COASTAL LIVING editors called for nominations via social media.  They then collected each town’s rank on the Gallup-Healthways Well-Being Index, percentage of sunny days, air quality, healthiness of beaches, commute times, crime ratings, walkability, standard of living and financial well-being of locals, geographic diversity, and the editors’ assessment of each town’s “coastal vibe”.  The ranking is determined by online voting between January 23 and February 6.

Follow the conversation and spread the word on social media with #CLHappyTown and vote online here>>>

Cape Charles “Love” Sign

Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>

The Destination Express: Enhancing the Visitor Experience with History

The Ashland Main Street Association and its local partners are dedicated to making downtown an amazing destination.  How?  By embracing their transportation history they are improving the visitor experience and creating memorable central gathering spaces. Executive Director Tom Wulf is our guest blogger with the details.    

Earlier in 2017, mural artist Ed Trask and his team finished a masterpiece on the side of the Caboose Wine & Cheese shop in downtown Ashland–a 250 foot long rendering of a locomotive that traveled Ashland’s tracks 50 years ago. The mural honors the late Art McKinney, former owner of the building and great steward of his historic properties, depicted at the train’s helm as the engineer. I captured the entire mural using a video drone.

The mural is one of several exhibits for the proposed Mid-Atlantic Railroad Park. The park will also include the installation of train-related artifacts as public art exhibits along the key corridor into downtown, England Street. This initiative will not only encourage walking tours along England Street, it will also strengthen Ashland’s brand as a railroad town.

The concept aligns with one of Ashland Main Street’s key strategic priorities, extend the Railroad Avenue [Ashland’s “Main Street”] experience to the England Street corridor.  A railroad park will spread the pedestrian-friendly feel of Railroad Avenue throughout the district and increase foot traffic to England Street restaurants and retailers.

The Ashland Main Street Association will host the upcoming Virginia Main Street Regional Rev-Up, Start with “Why”: Creating Purpose-driven Special Events, November 8, 10 AM – 2 PM.  Register today and experience Ashland up close!

Practical, Low-cost Ideas to Make Your Downtown A Destination

What can your Main Street program do to make downtown more of a destination for locals and visitors?

Would a punch list of key actions be helpful?  With today’s market, Main Street communities are happily positioned for a resurgence.  As a Main Street advocate, having a plan to ride that wave and make your downtown the best and brightest means nailing down the best strategy and the right activities. This can feel a little like trying to catch paper money in a cash booth.

There is no silver bullet, but there are lots of resources and experts that complement the Main Street Approach. Author Roger Brooks is one of them.  For more than 30 years Roger has helped transform ordinary places into extraordinary destinations. Currently, Roger is promoting a free series of webinars that focus on why downtowns are popular and more important than ever. He showcases low-cost activities that downtown advocates are doing to create vibrant, successful destinations for both locals AND visitors.

The recording of the first of the series is only available until July 28.  You can catch the rest of the series @RogerBrooksInternational.

Discover What’s “Wythein:” Downtown Wytheville’s Vibrant New Website

DiscoverWytheinMain Street program websites come in many shapes and sizes.  The challenge is to create a simple and fresh website that promotes the Main Street organization and local brand while showcasing the unique charm of downtown and all it has to offer.

Downtown Wytheville Inc. recently updated their online presence with a website refresh that provides an informative, enticing and interactive experience for the user.  The site offers useful tools and information to its visitors, such as an easy to navigate, interactive map with a wide variety of filters from dining and shopping, to local community resources.  It appeals to entrepreneurs looking to locate in downtown by delivering a welcoming message, business investment guide and information on incentive programs.  It showcases the Main Street program, its mission, and ways to engage in support of downtown; and with mobile devices accounting for an increasing percentage of web traffic, Downtown Wytheville’s website can attractively acclimate to any screen resolution.

Learn more >>