The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping. Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods. As part of our overall marketing strategy this year, … More Downtown Lynchburg: Where the Makers Are
The Ashland Main Street Association and its local partners are dedicated to making downtown an amazing destination. How? By embracing their transportation history they are improving the visitor experience and creating memorable central gathering spaces. Executive Director Tom Wulf is our guest blogger with the details. Earlier in 2017, mural artist Ed Trask and … More The Destination Express: Enhancing the Visitor Experience with History
What can your Main Street program do to make downtown more of a destination for locals and visitors? Would a punch list of key actions be helpful? With today’s market, Main Street communities are happily positioned for a resurgence. As a Main Street advocate, having a plan to ride that wave and make your downtown … More Practical, Low-cost Ideas to Make Your Downtown A Destination
Main Street program websites come in many shapes and sizes. The challenge is to create a simple and fresh website that promotes the Main Street organization and local brand while showcasing the unique charm of downtown and all it has to offer. Downtown Wytheville Inc. recently updated their online presence with a website refresh that provides an … More Discover What’s “Wythein:” Downtown Wytheville’s Vibrant New Website
Bristol, TN/VA is a unique place. “Two States; One State of Mind” is their motto, but navigating two sets of building regulations, garbage pickups, tax codes and general government type operations can get a bit confusing. However, Christina Blevins, executive director of Believe in Bristol, Bristol’s Main Street organization, bridges the gaps everyday in a positive, … More Gentlemen of the Road stopover in Bristol
One of Virginia Main Street’s most prized relationships is the one we have with Virginia Tourism Corporation (VTC). We often plan our strategies to complement theirs and they often ask us what’s going on downtown that they can use to better market Virginia. They believe in Virginia’s historic commercial districts as tourist attractions to the … More Virginia Tourism is way ahead of the pack…again.
It turns out you do. At least if you are trying to gain traction and trust in the online world. It may seem purely intuitive that bad press or reviews are not good for sales, but this short article from Fortune magazine says otherwise. This article is geared toward online sales, but the idea can … More Who needs all that negativity?
Fast Company reports that Facebook is increasing its staff by 50 percent. The nearly 500-employee increase is substantial in a good economy, and in current recessionary times, it’s a flat out boon. But why, at a time when ad revenues are down, would an expansion like this make sense? For one, costs of doing business … More Turning the economy on its head
We have been promoting the idea that recessions and layoffs, while very difficult to navigate, provide the impetus for an entrepreneurial boom. Now, the Kauffman Foundation has issued its report supporting our claims. In economic gardening terms, this is the equivilant of burning last years crops to make way for the new “green shoots.” … More Entrepreneurial stories
Is Abingdon on the brink of a new renaissance? That was the title question of a front page Bristol Herald Courier story this week connecting new businesses in the Washington County town to a strategic investment in Southwest Virginia’s cultural heritage. This little town might be the next Asheville, at least according to the buzz downtown,” opens staff … More Growing a success narrative