Regional Rev Up: The Six Q’s of Marketing

How effective is your business or nonprofit at reaching and attracting a targeted customer base?  Do you wish that your Main Street organization could skillfully build awareness among volunteers and potential donors to support the mission?  On April 16, 18, and 23 in Hopewell, Wytheville, and Fredericksburg, the spring edition of the Regional Rev Up … More Regional Rev Up: The Six Q’s of Marketing

Main Street Merchant Profile: Pufferbellies

In a new series of blog entries, we’re highlighting Main Street merchants — the entrepreneurs who create jobs and care for historic structures in our traditional commercial districts. To share the successes of one of your merchants, contact Doug Jackson. Pufferbellies, a shop specializing in top-notch service to the next generation of Main Street customers, offers a … More Main Street Merchant Profile: Pufferbellies

Small Town and Merchant Program brings relevant resources to downtown merchants

Virginia Main Street continues the partnership with Virginia Small Business Development Centers (SBDCs), bringing the Small Town & Merchant Program to traditional commercial districts. In the workshop, “Staying Relevant to a Changed Customer,” retail expert Marc Willson positions the consumer in the recovering economy and provides real resources and information to help merchants retain existing customers and capture new … More Small Town and Merchant Program brings relevant resources to downtown merchants

Hi ho the derry-o, the farmer has e-mail

An article in the April issue of Inc. Magazine prompted one more look at that thought-provoking Permuto Discoveries graphic.  We’ve looked at drugstores as a anchors on Main Street and at engaging downtown merchants in e-commerce.  Now we’ll look specifically at the food, wine, and beer category, with about 57 percent of sales being catalog, telephone, and online sales. (That seems high, but consider specialty – … More Hi ho the derry-o, the farmer has e-mail