23 ideas for tough times

Helping the downtown merchants is one of the most important functions of a Main Street organization.  At the recent Virginia Main Street (VMS) Designated Community Managers’ Retreat, several VMS communities reported that their retailers had a successful 2008 holiday season with increases in sales over 2007.  While much of the increase was because the downtown merchants … More 23 ideas for tough times

Recession advertising

This article  in Entrepreneur magazine could help some of your downtown businesses use their limited advertising dollars more effectively.  Then again, it could help your promotional efforts as well. While Entrepreneur’s Kim Gordon gives a four-point recession advertising checklist to make sure your ad budget does the most good, her advice should adapt well to … More Recession advertising