“If you don’t have anything else to do, dress up like a hotdog.”

Downtown districts hold events for a variety of reasons:  to raise the identity and up the energy of a district, to earn money for the  downtown organization and to boost retail sales in district stores.  All are good reasons, and the events promote the role of the district as the central convening point in a … More “If you don’t have anything else to do, dress up like a hotdog.”

Small Town and Merchant Program brings relevant resources to downtown merchants

Virginia Main Street continues the partnership with Virginia Small Business Development Centers (SBDCs), bringing the Small Town & Merchant Program to traditional commercial districts. In the workshop, “Staying Relevant to a Changed Customer,” retail expert Marc Willson positions the consumer in the recovering economy and provides real resources and information to help merchants retain existing customers and capture new … More Small Town and Merchant Program brings relevant resources to downtown merchants