Regional Rev Up: The Six Q’s of Marketing

How effective is your business or nonprofit at reaching and attracting a targeted customer base?  Do you wish that your Main Street organization could skillfully build awareness among volunteers and potential donors to support the mission? 

On April 16, 18, and 23 in Hopewell, Wytheville, and Fredericksburg, the spring edition of the Regional Rev Up promises to load you up with tools to develop a solid business or nonprofit marketing plan.

Whether you are trying to increase your sales, recruit a new business, or secure more funding for your program, the basics of marketing to your audience are the same. In this spring Regional Rev Up, led by the destination marketing leaders of Virginia Tourism, we will answer the “Six Questions of a Marketing Plan” and help you develop your strategy for marketing to any audience.

Join us for this half-day workshop that will be educational, inspiring, and fun!

Registration is only $15 to cover lunch from a local eatery.  Registration for each Rev Up session closes one week prior to the event, register now to reserve your spot!

Register now! >>

Walking in a Main Street Wonderland: Celebrating the Holidays in Virginia

If you are looking for the holiday spirit, look no further than Virginia’s Main Streets.  Whether a holiday shopping promotion, a tree lighting, or a downtown evening carriage ride, there is a special experience just for you and your family.  Our partners at #VirginiaTourism make sure you can plan this season’s special moments with the greatest of ease through event listings and search engines. Here are a few highlights of what Virginia’s charming towns and cities have to offer throughout December:

Light Up the Tracks, Ashland – See downtown Ashland as a mile long holiday card all lit up for the season each weekend.

Christmas Parade, Blackstone – This annual family event, planned for December 14, is one part of a full calendar of weekend Santa visits, shopping specials, and the not-to-miss Bevell’s Hardware train display.

Festive Fridays, Cape Charles – Five nights of free, family-friendly festivities, including carriage rides, street performers, live local music, restaurant specials, and evening shopping.

Holiday Market, Abingdon – Support the local businesses by shopping at the Abingdon Farmers Markets’ Holiday Market with vendors selling produce, meats, baked goods, clothing accessories, jewelry, paintings, wine, confections, and canned goods.

Big Band Holidays, Lynchburg – The recently renovated historic Academy of Music Theater hosts the Jazz at Lincoln Center Orchestra with Wynton Marsalis, bringing out the magic of the holiday with soulful renditions of holiday classics.

When it snows, ain’t it thrilling; though your nose, gets a chilling; we’ll frolic and play, the Eskimo way; walking in a [Main Street] wonderland!

Find out more >>

Ashland’s Light Up the Tracks

Where will you get your festival on?

We’re approaching fall in Virginia. That means crisp air and crisper apples, rotund pumpkins and autumnal spices, bluegrass and blues, vintage cars and vantage locations for the display of changing leaves. It means festivals. 

The 21 designated Main Street communities and some of our more active affiliates are setting out the hay bales and sweeping the streets to welcome residents and visitors in celebrations of the season.  Let us know where you’ll be headed in coming weeks (select as many as you want), and visit the community websites for more information.