Carrying the gardening metaphor forward, there’s not a lot you can do to control the weather. As a whole that’s true in economic gardening as well, but how about encouraging your own microclimate in order to foster a healthy local economy in the middle of a national downturn?
It turns out that’s just what many communities are doing through their “buy local” efforts. A recent Business Week article tracks the relative success of independent retailers in communities with active campaigns. Author John Tozzi points to the insulating effect of keeping more dollars circulating locally.
That’s the message that Michael Shuman, author of Going Local: Creating Self-Reliant Communities in a Global Age and The Small-Mart Revolution, has been delivering for the last few years. He was featured in a recent Christian Science Monitor article, and with layoffs hitting many larger employers across the country, more communities are tuning into his message.