Remember flash mobs? Those quirky get togethers where groups of strangers would do the lambada in the middle of a bank plaza or dress like Pee Wee Herman? While those may have been fun and worthy of a few giggles, wouldn’t it be great to put that same premise to a productive use?
Enter the cash mob. These not-so-random events encourage downtown retail lovers to truly put their money where their mouths are. Or you could use it as a tool to help a heritage business.
In reality, this is just one more way you can help encourage customers to shop local. Try one soon. Take pictures. Track results. Have fun. Then share it all with us.