Mission vs. Vision

There is usually a lot of confusion between mission and vision statements. Many hours are spent debating the differences between mission and vision. In short,  mission statements are the main objectives of an organization, and vision statements are the long-term goals envisioned for the organization’s growth.

A mission statement speaks to what the company is now. It concentrates on the present, is short-termed and informs the organization’s desired level of performance.

A vision statement outlines what a company wants to be. It concentrates on the future and is long-termed. It is meant to inspire and challenge, as well as to provide clear decision-making criteria.

An effective mission statement should address the following:

  • Purpose and values of the organization
  • Who are the organization’s primary clients?
  • What are the responsibilities of the organization towards these clients?
  • What are the main goals and objectives that support the organization in accomplishing its mission?

An effective vision statement should:

  • Be clear and unambiguous
  • Provide a clear snapshot of the organization’ future
  • Be inspirational and provide hope
  • Be memorable
  • Align with organizational values and culture