“One lesson for cities, especially smaller cities and towns hoping to attract new talent, is that instead of chasing big businesses, they should focus on building a great place as outlined in the Main Street Program’s Four-Point Approach to economic development. ”Ed McMahon is a senior resident fellow at the Urban Land Institute in Washington, D.C. and chairman of the National Main Street Center’s board of directors.
Ed McMahon strikes again! Many in the Virginia Main Street family have had the pleasure of hearing the dynamic chair of the National Main Street Center speak at conferences, and now, McMahon is bringing his message to Virginia’s local leaders in the November 2019 issue of the Virginia Municipal League’s Town and City Magazine.
“Invest in a Great Place for Prosperity: Why Towns and Small Cities should Consider the Main Street Approach to Economic Development” is a compelling argument for why the Main Street Approach is the right approach to place-based economic development in the 21st century. Noting Amazon’s quest for HQ2 focused on places that would appeal to today’s workers with walkability and mixed-use environments, McMahon draws a direct line to the Main Street program’s role in not only those place-based qualities, but also the role of adaptive reuse and historic preservation in bringing businesses back downtown.
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