The HartBeat of Main Street Grant Program

Store Reopening

Main Street America (MSA) has partnered alongside The Hartford to support small businesses through The HartBeat of Main Street Grant Program as they work to reopen safely. The new program will assist brick-and-mortar businesses in commercial districts across the nation, funding solution that help merchants respond and adapt to the COVID-19 pandemic, as well as helping to revitalization and strengthen older and historic downtown commercial districts. As small business owners enter the next phases of reopening across the country and the economy continue to deal with the effects of COVID-19, MSA continues to respond.

Grants of $5,000 to $15,000 will be awarded on a competitive and first-come, first served basis small business owners, and a minimum of 50 percent of grants will benefit diverse-owned businesses, defined by the Small Business Administration as minority-, woman-, veteran-, disabled- and/or LGBTQ-owned. Applications will open the week of July 27, and they will continue to be accepted for four weeks after opening or until 500 applications have been submitted, whichever occurs first. MSA will hold subsequent grant rounds to accept additional application later this summer!

Click here to learn more about what types of businesses are eligible to apply for funding and what specific types of grant expenses are acceptable. If you have additional questions, please email

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