Recently, Main Street America (MSA) announced the recipients of the Main Street Resiliency Grant Program, awarding nine Accredited MSA programs and one Coordinating Program with $8,500 to fund placemaking and design solutions to small business training and community engagements events that better position each respective community to creatively navigate the impacts of the novel coronavirus pandemic.

“These grant recipients demonstrate the creativity and entrepreneurial thinking that have historically driven successful revitalization on Main Street and will be key to navigating recovery. I’m inspired by the innovative projects these communities have proposed, and I know they will serve as models and sources of inspiration for Main Street programs across the country as they enter the next phase of reopening.”

– Patrice Frey, President & CEO, National Main Street Center

Among those awarded, Historic Manassas, Inc. (HMI) received $8,500 to support local businesses in a safe and engaging way through a new livestream shopping program. While their downtown had a successful holiday shopping season and their residents value supporting small businesses, foot traffic has slowed. The Main Street program will start a livestream program highlighting one local business each month, where the store owner will explain the products they have for sale and audience members can receive special discounts for purchasing products during a certain window of time. The livestream shopping experience will bring a level of excitement to supporting small businesses, all while fostering a sense of connection not possible with traditional online retail. Grant funds will be used to develop a website, enlist the help of a videographer and salesperson, and promote the livestream events.

This grant program is made possible through the generosity of Joe and Marge Grills of Rapidan, Virginia. The Grills have been long-time leaders in supporting Main Street at the national and local level. They are dedicated supporters of MSA programs in Orange and Culpeper, VA, and Joe has served as founding member of the National Main Street Center Board since 2013.

Click here to learn more about all of the Main Street Resiliency Grant recipients and their unique projects!

Image Credit(s): Main Street America