Recognizing the Hard Work on Main Street: Sandwich Sampler Competition

At the recent 2018 Downtown Intersections in Harrisonburg, we continued the tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards.  They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four point of the Main Street Approach®.  This is the third in a blog series to highlight each of the seven awards.

Promoting Main Street takes many forms, but the ultimate goal is to position the downtown as the hub of the community and economic activity, while creating a positive image that showcases a community’s unique characteristics.  This next award honors the best downtown restaurant promotion designed to generate foot-traffic to local eateries within the district.  Downtown Blackstone Inc. Executive Director Zachary Whitlow accepted the 2018 Best Downtown Restaurant Event award for the first annual Sandwich Sampler Competition.

This past spring, the first Sandwich Sampler Competition was held in downtown Blackstone’s Town Square.  The community was invited to sample signature sandwiches from participating local restaurants and take part in the voting for the best sandwich, crowning Blackstone’s Sandwich King or Queen.  The event was designed to showcase the quality of local cuisine and entice visitors to dine at the downtown eateries.  Downtown retail also gained exposure and amassed return customers through a cross-promotional campaign of special-offer coupons.

For the inaugural year, only 100 tickets were available for purchase, and it was a sell-out crowd! With a fine selection of local sandwich options, the competition was fierce, but the winner was quite clear. The Corner Kitchen won with a distinctive house-made strawberry ice cream sandwich.  While the inaugural event generated a small amount of revenue, it has the ability to become a profitable signature event. Given the vast amount of positive reviews, the competition will become a bigger and better annual event.

Congratulations Downtown Blackstone!

Visit downtown Blackstone for the upcoming Regional Rev Up: Opportunity Analysis – Effective Design, Oct. 17, 2018.

Recognizing the Hard Work on Main Street: The Friendly City Fortune

At the recent 2018 Downtown Intersections in Harrisonburg, we continued our tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards. They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the second in a blog series to highlight each of the seven awards. 

A strong organizational foundation is key for a sustainable revitalization effort.  The focus is on ensuring that all organizational resources – partners, funding and volunteers – are mobilized effectively.  Accordingly, the Outstanding Fundraising Effort award goes to the Main Street organization that has displayed the most creativity and success in securing funds for its downtown projects.  From an effort well-played, Harrisonburg Downtown Renaissance (HDR) Director of Resources Lauren Huber and Executive Director Andrea Dono accepted the award for the Friendly City Fortune mega-raffle.

In 2017, HDR launched the new fundraiser where they sold $100 tickets and awarded $250,000 in prizes, which included cash, vacation packages, outdoor recreation vehicles, and several cars and SUVs.  Prizes were given away during Valley Fourth, Harrisonburg’s Fourth of July celebration hosted by HDR.  The Friendly City Fortune was their riskiest and most successful fundraiser to date. The goals were to earn unrestricted income, to find a new way to raise money from outside of the typical donor base and start being able to fund new and bigger Main Street projects.

Harrisonburg Downtown Renaissance achieved all of these goals and raised nearly $200,000 on top of their other traditional revenue streams.  The success of the inaugural raffle allowed HDR to fund more grants, beautify downtown, support more businesses and build a more sustainable organization.  Through the process, HDR sharpened their marketing skills and learned new ways to reach new audiences. As a result, brand awareness for Harrisonburg Downtown Renaissance and the Friendly City Fortune has hit an all-time high.

Congratulations Harrisonburg Downtown Renaissance (and all the prize winners)!

To learn more>>>

Webinar – Heart and Soul Field Guide: Fostering a Participatory Community

Do your residents and stakeholders feel engaged in their community?  Do they feel heard and included? And how does their engagement translate into stronger organizations and programming?

On Oct. 1, from noon-1 p.m., Virginia Main Street is offering a free webinar focused on a researched and field tested civic engagement method to build, stronger, healthier, and more economically vibrant small cities and towns – Community Heart & Soul.

The best way to build leaders and strengthen economies is to listen to and work closely with the people who live in the community.  The Orton Family Foundation has developed a step-by-step process that proactively includes your community in making decisions and taking action to improve the place where you all live, work, learn and play. This process focuses on getting everyone involved in finding ways to protect, restore, or enhance their community identity – its heart and soul – over the long term.

Speakers:

Caitlyn Davison, Senior Associate of Programs and Marketing, Orton Family Foundation

Leanne Tingay, Senior Associate of Programs, Orton Family Foundation

Autumn Vogel, Community Development Coordinator, My Meadville (Heart & Soul Program)

Register now for this event >>

Can’t join the live event? Register to receive the webinar recording.

“Through Heart & Soul we are finding common ground. Instead of being concerned about our differences, we are moving toward the things we meet on… The growth is going to be beautiful!”

~Annie Cooper, Community Volunteer, Essex, VT

 

Recognizing the Hard Work on Main Street: CenterFuse Co-working

At the recent 2018 Downtown Intersections in Harrisonburg, we continued our tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards. They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the first of a blog series to highlight each of the seven award winners. 

Historic Manassas Inc. Executive Director Debbie Haight accepted the Outstanding Business award for CenterFuse Coworking.  Years in the making and the first in historic downtown Manassas, CenterFuse is both an incubator and co-working space that provides new and emerging businesses with an environment that will support their start-up phase and increase the likelihood of success.  It functions as a for-profit business, but was created by and is under the auspice of Historic Manassas Inc., a 501(c)3 nonprofit corporation and pioneer of the local Main Street program.

CenterFuse focuses on science and technology while cultivating other compatible businesses in the district.  The facility offers flexible leases, shared-use, and common office equipment, direct business assistance, mentoring, networking and access to capital.  The 3,800 square foot space includes a mix of offices, dedicated workstations, and open space for networking.  It also provides a roster of entrepreneurship education and mentorship programs, among others.

Since opening in May 2017, the incubator is seeing steady growth in the participating startup’s business development who will soon be ready to expand or move into vacancies downtown. While rising businesses are in the space, they contribute to an entrepreneurial culture in downtown and to the economic vitality of other local businesses and residential properties.

Congratulations Historic Manassas Inc. and CenterFuse Coworking!

To learn more >>>

Regional Rev Up: Opportunity Analysis – Effective Design

How can your downtown function better for residents, merchants, and visitors? And how do you identify opportunities in the physical environment to make your town a destination, drawing customers and revenue to the area?

On Oct. 11, 17, and 18 in Bristol, Blackstone and Gloucester, the fall edition of the Regional Rev Up promises to load you up with the tools you need to implement a people-centered downtown design process.

Effective downtown design supports a community’s transformation by enhancing the physical and visual elements of downtown while capitalizing on the unique assets that set the commercial district apart.  As a community, you need to bring together your stakeholders to plan what physical amenities will bring energy and dollars to the area. The type of design choices you make, and the variables that you weigh for making your decision, is the process known as opportunity analysis.

This workshop will explore a range of issues that impact the physical characteristics of downtown and provide you with a road map for navigating the opportunities involved in implementing holistic design principles to ensure they complement the overall strategy for your downtown.

Join us for this half-day workshop that will be educational, inspiring and fun!  Kathy Frazier, Principal of architecture and planning firm Frazier Associates, will lead the discussion and activities.

Registration is only $15 to cover lunch from a local eatery.  Registration for each Rev Up session closes one week prior to the event, register now to reserve your spot!

Register now! >>>

Experiences that Bring Customers Back!

We’ve heard from several communities across the commonwealth that improving downtown hospitality is a high priority in making their downtowns a destination! With help from the Virginia Tourism Corporation, DHCD has put together a series of 20 workshops across the state called Delivering Memorable Experiences Downtown, which aims to strengthen business hospitality to provide an experience that creates return customers and positive and proactive word-of-mouth.

Delivering the workshop is Virginia Tech associate professor and author, Dr. Vincent Magnini, who was recently ranked one of the top 12 most prolific hospitality researchers worldwide. Dr. Magnini has published six books and more than 150 articles and reports. His projects typically include destination marketing plans, economic impact analyses, feasibility studies and visitor satisfaction tracking. Before his career in academia, Dr. Magnini worked on management teams at Marriott, Hyatt and Hilton Garden branded hotels in the Mid-Atlantic and Midwestern regions of the U.S.

This training is designed specifically for business owners – restaurant, retail, service – there is something for everyone. Learn how to generate good buzz for your businesses!

Sign up for a workshop near you! Contact Jessica Hupp at Jessica.hupp@dhcd.virginia.gov or 804-371-7121 to register. Do not wait to reserve your seat for these one-time events!

August 6: Hopewell
August 14: Petersburg
August 15: Farmville
August 20: Waynesboro
August 21: Staunton
August 22: Winchester
August 23: Culpeper
August 29: Strasburg
September 11: Altavista
September 12: Pulaski
September 13: Lynchburg
September 14: Vinton
September 18: Cape Charles
September 19: Franklin
September 24: Gloucester

Creating Safer Streets with Demonstration Projects

How do pedestrians experience your Main Street?

Main Street’s were made for walking, but some of our Virginia downtowns are still not pedestrian friendly.  The National Complete Streets Coalition’s mission to increase safe, comfortable and convenient access to community destinations and public places – whether walking, driving, bicycling or taking public transportation.  To test out creative approaches to safer street design, NCSC recently launched the Safe Streets Academy.

They worked with three cities around the country to build skills in safer street design, creative placemaking and community engagement, then helped the cities put these skills to work.  Through three demonstration projects, localities in Florida, Kentucky and Indiana transformed their streets, intersections and neighborhoods into slower, safer places for people.

In an inspired approach to planning, each locality collaborated with residents by leading peer-to-peer engagement efforts on the front end, versus coming up with solutions, then bringing them to the public.  The residents took the lead pinpointing problems at targeted intersections and guided solutions to address them.  Because of this, the localities were able to implement much more effective, relevant projects that earned stronger support from the public.

You can learn from the stories of these demonstration projects to test out low-cost ways to create safer streets.  Find out more here >>

To see these pedestrian safety initiatives in action in a Virginia community, look over Staunton’s recently approved Bicycle and Pedestrian Plan.

Also, click here to check out the new Main Street Approach Design Handbook, intended to help community leaders implement a people-centered design process.