Main Street Communities Bring History to Life

From the first American colonies to the modern college town, many Virginia communities have a rich history to share. Two VMS communities have recently been recognized for transforming aspects of their pasts into valuable assets for their downtown neighborhoods. Berryville Main Street has received the Virginia Downtown Development Association’s 2010 Building Development and Improvements Award of … More Main Street Communities Bring History to Life

Bedford’s arts strategy at work

Bedford’s arts-and-antiques strategy to give Centertown a retail identity builds on the community’s existing assets–the entrepreneurs who have establisthed retail and restaurant businesses in the district. Earlier this month Lynchburg’s News and Advance featured the district  in a story, “Downtown Bedford venues add life to arts scene“, profiling artists at work at the Electric Company studio spaces, diners … More Bedford’s arts strategy at work

Main Street Merchant Profile: Red Truck Bakery

The November/December issue of Preservation magazine features a first-hand account from this week’s Main Street Merchant — Old Town Warrenton’s Brian Noyes (“The Truck Stops Here“).  Mr. Noyes, a pasty chef (and former Preservation art director) owns the Red Truck Bakery, a rehabilitated 1921 Esso filling station. The pastries have been written up in the New York Times. The … More Main Street Merchant Profile: Red Truck Bakery

Sense of place marketing: Botetourt historic downtowns

The special landing page says it nicely: The classic American Experience is alive and well in Botetourt County. The link http://www.downtownsofbotetourt.com delivers visitors to a special introductory page of the county’s tourism webite, listing upcoming events and links to three historic downtowns: Buchanan and Virginia Main Street affiliates Troutville and Fincastle. The site looks great and functions … More Sense of place marketing: Botetourt historic downtowns

Virginia Tourism is way ahead of the pack…again.

One of Virginia Main Street’s most prized relationships is the one we have with Virginia Tourism Corporation (VTC).  We often plan our strategies to complement theirs and they often ask us what’s going on downtown that they can use to better market Virginia.  They believe in Virginia’s historic commercial districts as tourist attractions to the … More Virginia Tourism is way ahead of the pack…again.