A local Main Street effort guides historic downtown and neighborhood commercial district revitalization through a comprehensive Four Point Approach.
Dive into Virginia Main Street’s Essentials Webinar Series to learn more.
1. Organization: Recording | Slide Deck
- Focuses on building partnerships, involving stakeholders, and creating a strong foundation for sustainable revitalization.
- Includes fundraising, volunteer development, and building consensus among local businesses, government, and residents.
2. Economic Vitality: Recording | Slide Deck
- Strengthens and diversifies the district’s economic base.
- Focuses on supporting existing businesses, recruiting new ones, converting unused spaces, and encouraging a mix of uses to ensure long-term economic sustainability.
3. Design: Recording | Slide Deck
- Improves the physical appearance of the downtown or district while preserving its historic character.
- Includes building restoration, streetscape improvements, signage, and design guidelines to make the area more attractive and pedestrian-friendly.
4. Promotion: Recording | Slide Deck
- Markets the district’s unique characteristics to residents, visitors, and investors.
- Involves branding, events, retail promotions, and storytelling to enhance the community’s image and attract foot traffic.
If you would like to learn more, we recommend checking out Main Street America’s Knowledge Hub.
Virginia Main Street 