When Less Becomes More: How Evaluating Events Can Strengthen Main Street

One of the most valuable sessions I attended at the 2026 Main Street Now Conference in Tulsa, Oklahoma, was Retiring Events with Strategy and Purpose, presented by Beth Walker, Executive Director, and Kristen Desler, Assistant Director, of Batavia MainStreet, Illinois. Their presentation offered a refreshing reminder that successful downtown revitalization is not about doing more—it … More When Less Becomes More: How Evaluating Events Can Strengthen Main Street

Three Upcoming Opportunities to Rev up Your Downtown Revitalization Efforts

Is your downtown ready for new businesses and residential investment? In order to meet new challenges and ensure a strong Main Street, communities need ongoing training.  Whether the community is just getting started with Main Street activities or well-seasoned in managing a prosperous commercial district, staff and volunteers need different skills in different phases of … More Three Upcoming Opportunities to Rev up Your Downtown Revitalization Efforts

Virginia’s quarter century communities featured in Main Street Now

In celebration of  Virginia Main Street’s 25th anniversary year, Main Street Now, the magazine of the National Trust for Historic Preservation’s Main Street Center, recently profiled the three communities that have maintained VMS designation throughout the quarter century. Over that 25 years, the communities – Bedford, Franklin, and Winchester – have  navigated rocky economic terrain with strategies that make the most … More Virginia’s quarter century communities featured in Main Street Now