Leverage your marketing dollars!

One of Virginia Main Street’s strong partnerships is with the Virginia Tourism Corporation (VTC). Through their grant offerings and programs, our local designated Main Street communities and commercial district affiliates can leverage local dollars into more for their project.

The Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships  and leverage limited marketing dollars, resulting in increased visitor spending. A minimum of three Virginia partners must partner financially in the application. The VTC Marketing Leverage Program applications are now open.  Applications are due on June 28, 2106. Learn more about this program here.


The Virginia Tourism Growth Fund (VTGF) is a VTC program established to grow tourism development projects in the commonwealth of Virginia. Eligible projects include new or expanded facilities or venues for lodging, recreation, entertainment, epicurean, cultural or destination retail products or services designed to attract travelers to the commonwealth. VTGF applications are accepted at any time, so learn more here.

The Virginia Tourism Development Financing Program (TDFP)  provides gap financing for larger tourism development projects. More information about this program can be found here.