2019 Virginia Main Street Idea Pitch: Making Ideas Happen!

Main Street Idea Pitch!
Wednesday, July 24, 2019

Do you have an idea for a new Main Street revitalization project idea you would like to start?  Are you positive it’s something that will be a slam-dunk success? Then you do not want to miss Virginia Main Street’s second annual

Main Street Idea Pitch competition.
Main Street Idea Pitch is a downtown revitalization idea competition during Virginia Main Street’s Downtown Intersections conference, July 22-24, in Lynchburg. It is an opportunity to win a $5,000 grant award to implement the idea. The competition will begin the morning of Wednesday, July 24 and culminate with the winner announcement later that day during the Virginia Main Street Merit Awards Luncheon.
The Main Street Idea Pitch competition is geared towards stimulating the Virginia Main Street network of communities and professionals to craft imaginative Main Street project ideas. Projects should:
  1. Connect to the community’s vision to create vibrant, people-centered places to live, work and invest.
  2. Support any of the four key areas Main Street programs have been using as a guiding framework for over 35 years: economic vitality, effective promotion, quality design and sustainable organization.
  3. Focus on highly visible changes and measuring progress and results that demonstrate the revitalization effort is under way and succeeding.
Potential project ideas can include, but are not limited to:
  • Nonprofit organizational development
  • Market studies and strategy development
  • Downtown organization website development
  • Design and place-making projects
  • Entrepreneur support programs
  • Buy local and extended store hours programs
Pitch applications must be received by 5 p.m. on May 3.
Find out more to become a pitch presenter and make your ideas happen >>>
Check out the video below to find out how last year’s VMS Idea Pitch winner, Downtown Blackstone Inc., was able to utilize the $5,000 grand prize to beautify their downtown!

Regional Rev Up: The Six Q’s of Marketing

How effective is your business or nonprofit at reaching and attracting a targeted customer base?  Do you wish that your Main Street organization could skillfully build awareness among volunteers and potential donors to support the mission? 

On April 16, 18, and 23 in Hopewell, Wytheville, and Fredericksburg, the spring edition of the Regional Rev Up promises to load you up with tools to develop a solid business or nonprofit marketing plan.

Whether you are trying to increase your sales, recruit a new business, or secure more funding for your program, the basics of marketing to your audience are the same. In this spring Regional Rev Up, led by the destination marketing leaders of Virginia Tourism, we will answer the “Six Questions of a Marketing Plan” and help you develop your strategy for marketing to any audience.

Join us for this half-day workshop that will be educational, inspiring, and fun!

Registration is only $15 to cover lunch from a local eatery.  Registration for each Rev Up session closes one week prior to the event, register now to reserve your spot!

Register now! >>

Transform Ordinary Downtowns into Successful Destinations

Downtown Wytheville, Virginia

How do you feel about free assistance to generate new ideas for attracting visitors to downtown? How about an added layer of resources to complement your Main Street America membership services and make it just that much easier to improve downtown?

For 30 years, veteran Main Street partner Roger Brooks has helped thousands of people transform ordinary communities, downtowns, businesses and attractions into incredibly successful destinations.  Within the last few years, Brooks launched the Destination Development Association to bring together everyone with that same passion to share resources, ideas, expertise and to connect with one another in a single place.

The association gives local businesses, Main Street nonprofits and tourism organizations access to a wide range of information, how-tos and data that will help create an outstanding destination for residents, visitors and investors alike.  Go from drab to fab!

This is not a sales pitch! This is a note to inform you that Roger Brooks is offering a one-year FREE membership to the Destination Development Association with access to monthly webinars, discussion rooms and dozens of videos on everything from branding and marketing to wayfinding signage.  Registration for the first 2019 webinar is currently open, Increasing Retail Sales Part 2, which will take place on Jan. 23, at 11:30 a.m. EST.  Part 1 is available to watch now!

Check out the resources here and decide for yourself >>>

 

Walking in a Main Street Wonderland: Celebrating the Holidays in Virginia

If you are looking for the holiday spirit, look no further than Virginia’s Main Streets.  Whether a holiday shopping promotion, a tree lighting, or a downtown evening carriage ride, there is a special experience just for you and your family.  Our partners at #VirginiaTourism make sure you can plan this season’s special moments with the greatest of ease through event listings and search engines. Here are a few highlights of what Virginia’s charming towns and cities have to offer throughout December:

Light Up the Tracks, Ashland – See downtown Ashland as a mile long holiday card all lit up for the season each weekend.

Christmas Parade, Blackstone – This annual family event, planned for December 14, is one part of a full calendar of weekend Santa visits, shopping specials, and the not-to-miss Bevell’s Hardware train display.

Festive Fridays, Cape Charles – Five nights of free, family-friendly festivities, including carriage rides, street performers, live local music, restaurant specials, and evening shopping.

Holiday Market, Abingdon – Support the local businesses by shopping at the Abingdon Farmers Markets’ Holiday Market with vendors selling produce, meats, baked goods, clothing accessories, jewelry, paintings, wine, confections, and canned goods.

Big Band Holidays, Lynchburg – The recently renovated historic Academy of Music Theater hosts the Jazz at Lincoln Center Orchestra with Wynton Marsalis, bringing out the magic of the holiday with soulful renditions of holiday classics.

When it snows, ain’t it thrilling; though your nose, gets a chilling; we’ll frolic and play, the Eskimo way; walking in a [Main Street] wonderland!

Find out more >>

Ashland’s Light Up the Tracks

Recognizing the Hard Work on Main Street: Sandwich Sampler Competition

At the recent 2018 Downtown Intersections in Harrisonburg, we continued the tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards.  They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four point of the Main Street Approach®.  This is the third in a blog series to highlight each of the seven awards.

Promoting Main Street takes many forms, but the ultimate goal is to position the downtown as the hub of the community and economic activity, while creating a positive image that showcases a community’s unique characteristics.  This next award honors the best downtown restaurant promotion designed to generate foot-traffic to local eateries within the district.  Downtown Blackstone Inc. Executive Director Zachary Whitlow accepted the 2018 Best Downtown Restaurant Event award for the first annual Sandwich Sampler Competition.

This past spring, the first Sandwich Sampler Competition was held in downtown Blackstone’s Town Square.  The community was invited to sample signature sandwiches from participating local restaurants and take part in the voting for the best sandwich, crowning Blackstone’s Sandwich King or Queen.  The event was designed to showcase the quality of local cuisine and entice visitors to dine at the downtown eateries.  Downtown retail also gained exposure and amassed return customers through a cross-promotional campaign of special-offer coupons.

For the inaugural year, only 100 tickets were available for purchase, and it was a sell-out crowd! With a fine selection of local sandwich options, the competition was fierce, but the winner was quite clear. The Corner Kitchen won with a distinctive house-made strawberry ice cream sandwich.  While the inaugural event generated a small amount of revenue, it has the ability to become a profitable signature event. Given the vast amount of positive reviews, the competition will become a bigger and better annual event.

Congratulations Downtown Blackstone!

Visit downtown Blackstone for the upcoming Regional Rev Up: Opportunity Analysis – Effective Design, Oct. 17, 2018.

Recognizing the Hard Work on Main Street: The Friendly City Fortune

At the recent 2018 Downtown Intersections in Harrisonburg, we continued our tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards. They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the second in a blog series to highlight each of the seven awards. 

A strong organizational foundation is key for a sustainable revitalization effort.  The focus is on ensuring that all organizational resources – partners, funding and volunteers – are mobilized effectively.  Accordingly, the Outstanding Fundraising Effort award goes to the Main Street organization that has displayed the most creativity and success in securing funds for its downtown projects.  From an effort well-played, Harrisonburg Downtown Renaissance (HDR) Director of Resources Lauren Huber and Executive Director Andrea Dono accepted the award for the Friendly City Fortune mega-raffle.

In 2017, HDR launched the new fundraiser where they sold $100 tickets and awarded $250,000 in prizes, which included cash, vacation packages, outdoor recreation vehicles, and several cars and SUVs.  Prizes were given away during Valley Fourth, Harrisonburg’s Fourth of July celebration hosted by HDR.  The Friendly City Fortune was their riskiest and most successful fundraiser to date. The goals were to earn unrestricted income, to find a new way to raise money from outside of the typical donor base and start being able to fund new and bigger Main Street projects.

Harrisonburg Downtown Renaissance achieved all of these goals and raised nearly $200,000 on top of their other traditional revenue streams.  The success of the inaugural raffle allowed HDR to fund more grants, beautify downtown, support more businesses and build a more sustainable organization.  Through the process, HDR sharpened their marketing skills and learned new ways to reach new audiences. As a result, brand awareness for Harrisonburg Downtown Renaissance and the Friendly City Fortune has hit an all-time high.

Congratulations Harrisonburg Downtown Renaissance (and all the prize winners)!

To learn more>>>

Welcome to Downtown Harrisonburg!

Guest Blogger Andrea Dono, executive director of Harrisonburg Downtown Renaissance, has extensive experience in Main Street revitalization and community-based economic development, including 10 years at the National Main Street Center. 

Harrisonburg Downtown Renaissance is thrilled to co-host the Virginia Main Street Downtown Intersections, July 16-18, 2018, and welcome you to our community in just a few short weeks! Hotel Madison is a brand new hotel that just opened at the southern gateway of downtown. Whew! We sure are glad there were no construction delays!

You can park in the garage next to the hotel and leave your car behind for a few days since it is a 10-minute walk down Main Street into the heart of downtown. If you want to skip the walk back to the hotel, hail our pedicab and cruise back without making any effort.

The Rooftop at Jimmy Madison’s Southern Kitchen and Whiskey Bar

Downtown Harrisonburg is Virginia’s first and only culinary district with over 30 restaurants and five breweries (three of which are award winning, two of which are new and hopefully future award-winning breweries), so scope out where you will eat and drink before you come.

Our happy hour on Monday will be at Jimmy Madison’s rooftop patio (don’t worry, there is plenty of shade). We’ll get some southern fare and refreshments while enjoying a view of Court Square. Some establishments are closed on Mondays, so if there is somewhere you want to go, check out their hours first.

Tuesday you are free to roam during lunchtime – only our authentic Indonesian café is closed since Boboko is open on Monday – but everywhere else will be open. Plus our farmers market will be open until 1 p.m. We’ll end the day with dinner and games at Ruby’s Arcade, where there are vintage duckpin bowling lanes, pool, shuffleboard and so much more. Stick around for bingo, which is unlike any bingo you’ve ever seen. Think “game show” instead of “retirement community.”

New Creation at Agora Downtown Market

Downtown is more than Main Street – slip down a side street and hop over to Liberty Street where you can continue wandering to find our beautifully restored train depot (that won an award last year), snap up a few human-grade dog biscuits (squirrel shapes are my…um…dog’s favorite) at Blue Ridge Dog, check out our old livery which is now Bella Luna – a fantastic wood-fired pizza spot – and yes, the gelato at their sister spot across the street is incredible.

We have tons of places to shop and a few galleries to enjoy. You can find original art from a few dozen artists in Oasis, check out several different shops all under one roof in Agora Downtown Market, watch jewelry makers use vintage tools and machines at Hugo Kohl’s boutique and museum, and so much more. All shops and attractions on our website, so get ready to explore!

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