In 2019, Main Street America partnered alongside American Express to launch the Future of Shopping Small Grant Program to provide 10 small businesses with $10,000 each to help them innovate in the evolving retail landscape. The program seeks to support small businesses that have demonstrated new approaches to traditional business strategies and those businesses looking to implement creative techniques, while also helping to revitalize and strengthen historic commercial districts.
We are thrilled to congratulate Jon Henry General Store for having been selected as an award recipient! Located in New Market, Virginia, the business features an assortment of gifts, snacks, produce, crafts and more. Their inventory represents over 50 local makers, growers and artisans from across the state with a strong focus on items from the Shenandoah Valley, along with a growing selection of women and minority-owned companies. The business will use grant funds for new points of sale, developing an online portal for cooking tips and recipes that use their produce, work with local restaurants to have pop-up meals and film quality chef videos to highlight local produce. The project demonstrates a commitment to the local community and principles in the Future of Shopping Small Guide.
Jon Henry General Store was established in 2018, reviving the historic stone building’s past use. The structure housed a general store in the early 1800’s for several decades. Owner Jon Henry and his family have lived in the Shenandoah Valley for the past five generations, mainly as farmers. The store builds upon the family’s past-time of produce peddling, and its “brick and mortar” location extends beyond seasonal produce. The business offers brooms, vintage license plates, jams and jellies, local honey, canned goods, children’s wooden toys, memorabilia, candies and more for residents and visitors. The general store also actively partners with local churches, schools and sports teams as sponsors, donors and participants.
If you find yourself in New Market, a proud Virginia Main Street (VMS) Commercial District Affiliate (CDA) community, swing by Jon Henry General Store to #ShopSmall. You can also follow the business on social media to view how they are planning for the future and staying ahead of the curve!