It’s important to #ShopSmall all year! But the holiday season marks a special opportunity to rally your community and support the lifeblood of your local economy: small businesses. As a proud supporter of Small Business Saturday® and the Shop Small Movement, Main Street America (MSA) has partnered alongside American Express to encourage its members and organizations across the nation to become Neighborhood Champions. As a Neighborhood Champion, you’ll:

• Rally your community to Shop Small throughout the holiday season and beyond!
• Partner with small businesses to organize Small Business Saturday and Shop Small holiday season activities!
• Utilize Shop Small merchandise that encourages safe shopping!

Small Business Saturday falls on Nov. 28th, and if you’re approved as a Neighborhood Champion, you’ll receive marketing materials, virtual event planning guides, Shop Small merchandise and more to support your efforts – all compliments of American Express. Due to the novel coronavirus pandemic, the holiday season will look different, but it’s important to continue supporting small businesses while staying safe! Applications close at 11:59 p.m. on Nov. 09, 2020 or when all spots have been filled, whichever is sooner. If you’re interested, click here to apply today!

Share your ideas:

How is your community innovating and planning to encourage consumers to safely Shop Small this holiday season? Use #AmexSBSChampion and tag MSA (@NationalMainStreetCenter on Facebook and @NatlMainStreet on Instagram and Twitter) for the chance to be featured on their social media channels and help inspire other Main Streets across the country!