The resurrected and the lost

Virginia Main Street communities incorporate historic assets as the foundation of their design, promotion and economic restructuring strategies.  By fostering vibrant, economically viable downtowns, they serve as stewards of traditional commercial districts. And it can pay off. Staunton was recently listed as number 42 in the New York Posts’ “Top 100 places for New Yorkers to visit,” calling … More The resurrected and the lost

July Electronic Update now available

The July Virginia Main Street electronic update is now available. Stay current with upcoming trainings, events and announcements relevant to the Virginia Main Street community.  Read it here, and sign up to have it delivered to your inbox by emailing Douglas.Jackson@dhcd.virginia.gov.

Making the most of your natural assets

The natural beauty of Virginia’s diverse landscapes is a major quality-of-life factor for commonwealth residents and a strong draw for tourists.  In 2008, Virginia’s 35 state parks alone welcomed more than 7.25 million visitors with an estimated economic impact of nearly $170 million dollars.  (Fun fact #1: Virginia State park trails stretch more than 500 miles.) When you add Virginia’s National Parks, site, … More Making the most of your natural assets

The downtown artwalk: Measure your event for better outcomes

Many communities conduct monthly or seasonal art walks. The events can create an evening vibrancy downtown, encouraging foot traffic. But in even the most successful events there are still opportunities to broaden the reach and impact. This season, consider working with your partners to tie an outcome measure or two to your event as a … More The downtown artwalk: Measure your event for better outcomes

Recapping Spring Feature Training in Harrisonburg

Forty-five community leaders and volunteers attended the latest Virginia Main Street (VMS) training at Cally’s Restaurant and Brewing Co. in downtown Harrisonburg May 27, 2009.  This year’s VMS Spring Feature focused on the public realm in downtown, the space between buildings which includes all public spaces, streets, alleys, sidewalks, parks, and open space.  The theme … More Recapping Spring Feature Training in Harrisonburg

How to attract Gen “Y”

Those of you who made it to the “Livable Downtowns” training held in Harrisonburg a couple of weeks ago know that just building upper story housing or rehabbing an old warehouse into loft apartments is not quite enough to get people living downtown.  It is important to have the amenities people need (dry cleaning, corner … More How to attract Gen “Y”

Getting Main Street communities in the news

As champions of Virginia’s traditional commercial districts, Main Street leaders can be effective marketers for their communities.  Working to earn coverage in local, regional, and national media outlets can help drive visitors and residents downtown. You might have a weekend travel package that a newspaper from a more urban area would be interested in covering. For instance, The Washington … More Getting Main Street communities in the news

Bright ideas for business

What is a good business proposition?  That is a tough question to answer.  I am sure that many people thought that two old hippies were crazy when they started an ice cream company in Vermont, where summers last only a few months and the temperature can drop to near freezing in August.  But those that saw promise … More Bright ideas for business