Recognizing the Hard Work on Main Street: Sandwich Sampler Competition

At the recent 2018 Downtown Intersections in Harrisonburg, we continued the tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards.  They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four point of the Main Street Approach®.  This is the third in a blog series to highlight each of the seven awards.

Promoting Main Street takes many forms, but the ultimate goal is to position the downtown as the hub of the community and economic activity, while creating a positive image that showcases a community’s unique characteristics.  This next award honors the best downtown restaurant promotion designed to generate foot-traffic to local eateries within the district.  Downtown Blackstone Inc. Executive Director Zachary Whitlow accepted the 2018 Best Downtown Restaurant Event award for the first annual Sandwich Sampler Competition.

This past spring, the first Sandwich Sampler Competition was held in downtown Blackstone’s Town Square.  The community was invited to sample signature sandwiches from participating local restaurants and take part in the voting for the best sandwich, crowning Blackstone’s Sandwich King or Queen.  The event was designed to showcase the quality of local cuisine and entice visitors to dine at the downtown eateries.  Downtown retail also gained exposure and amassed return customers through a cross-promotional campaign of special-offer coupons.

For the inaugural year, only 100 tickets were available for purchase, and it was a sell-out crowd! With a fine selection of local sandwich options, the competition was fierce, but the winner was quite clear. The Corner Kitchen won with a distinctive house-made strawberry ice cream sandwich.  While the inaugural event generated a small amount of revenue, it has the ability to become a profitable signature event. Given the vast amount of positive reviews, the competition will become a bigger and better annual event.

Congratulations Downtown Blackstone!

Visit downtown Blackstone for the upcoming Regional Rev Up: Opportunity Analysis – Effective Design, Oct. 17, 2018.

The District Digest Vol. 4 – Downtown Ideas to Put to Work

While you were busy making a difference in your hometown, you might have missed these thought-provoking reads.  Attraction, expansion and retention of businesses for your Main Street district is vital. It is also one of the most difficult things for a community to successfully accomplish. It takes hard work, planning and follow-through. Here is a dose of inspiration and education:

  1. Retention and Attraction Strategies for a Balanced Retail Sector – National League of Cities
  2. Chicago Proposes Experiment with Pop-up Urbanism – The Architects Newspaper
  3. Creative Uses for Buildings in Small Towns – University of Wisconsin Extension
  4. What’s in a Name? The Different Types of Shared Work Spaces – Virginia Main Street
  5. Incubators: Hatching Ideas into Business – Virginia Main Street
  6. Accelerators: Taking Businesses to the Next Level – Virginia Main Street

Increase Your Small Business Success During National Small Business Week

Lexington is celebrating the start up of four new downtown businesses!

Launch Lex Pitch Event

On the evening of April 11, more than 100 fans witnessed a group of aspiring entrepreneurs pitch their best ideas for new downtown businesses in a one-night version of “Shark Tank,” with $60,000 in grants awarded.  Main Street Lexington hosted Launch Lex, which provided an eight-week business training program and culminated with the competition. The room sizzled, and the community is still reeling from the excitement.  Congratulations, entrepreneurs!

On Main Street, small business support like this is essential for a vibrant downtown.  If you don’t currently have anything to offer, the U.S. Small Business Administration has you covered.

The U.S. Small Business Administration and SCORE Association will host a free, three-day virtual conference during National Small Business Week. The conference will take place Tuesday-Thursday, May 1-3 from 12:30-6:30 p.m. ET each day.

The virtual conference offers all the best parts of an in-person conference, but without the hassle of traveling. Watch 12 educational webinars, get free business advice from mentors, pick up free information and resources from sponsors and network with fellow business owners.

The webinars include:

  • Hug Your Haters: How to Embrace Complaints and Keep Your Customers
  • Simple Steps to Choosing the Right Financing
  • Pop andPlay: How Opening a Pop-Up Shop can Help Launch Your Retail Brand
  • How to Get New and Repeat Business On Autopilot with Email Marketing
  • The U.S. Economic Outlook and its Impact on Small Businesses
  • Grow Your Business in 2018

Learn more and share with your community>>>

VMS Regional Rev Ups Coming Soon!

Join your nearby Virginia Main Street partners for the next Regional Rev Ups, coming April 17 to Warrenton, April 18 to Marion, and April 19 to South Boston. Our topic for this Rev Up will be Opportunity Analysis: Economic Vitality.

Data is typically the driver in most opportunity analysis.  However, we often underestimate the importance of examining the current state of downtown through the lens of existing business niches, non-traditional traffic generators and underutilized spaces.

With an eye toward being a keen observer, this workshop will walk participants through an opportunity analysis process by focusing on market data understanding and a walk-through of the host Rev Up commercial district.  Particular focus will be those opportunities that align with your transformation strategies and goals and target specific economic vitality-driven projects.

Join us for this half-day workshop that will be educational, inspiring and entertaining! Matt Wagner from the National Main Street Center will lead the discussion and tour. Matt serves as Vice President of Revitalization Programs at the NMSC. In this role, he is responsible for driving the Center’s field service initiatives, including the development and delivery of technical services for downtown and commercial corridor programs across the U.S.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event. Registration for each Rev Up session closes one week prior to the event, so click here to register now to reserve your spot!

NOTE: There will be a walking tour as part of this workshop, so please wear comfortable shoes.

Thank you to our Regional Rev Up partner!

Webinar – Buy Local First: Driving Customers to Main Street for a Resilient Economy

On March 8, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on how to promote buying local and practical ways to build a resilient economy in your community.  

Local isn’t just a place on a map. It’s people: your neighbors and their families, their businesses, farms, nonprofits, events, and recreational venues. Local is a community and all of the opportunities we create together and challenges we work to overcome. Local First has a passion for people living and working together in sustainable community.

That’s Local First’s mission, a western Michigan advocacy organization, leader of a fast-growing movement, and the root of this webinar’s message.  By choosing local and independent businesses for your services, shopping, dining, and other needs, you not only enjoy a more distinctive and personal experience, you’re strengthening your local economy.

About the speaker:
Elissa Hillary, President, Local First, Grand Rapids, MI

Elissa Hillary is committed to building sustainable local economies that put people first.  As the President of Local First since 2007, she has brought together nearly 1,000 businesses in West Michigan to collaborate in building a vibrant community that encourages sustainable business and social enterprise development.  As a consultant and speaker, she magnifies that impact in communities around the world. Elissa is a founding Business Alliance for Local Living Economies (BALLE) Fellow, the 2014 BCorp Measure What Matters Champion, and a BCorp Ambassador.

Register now for this event >>

BEE Innovation Day 2017

The Virginia Department of Housing and Community Development (DHCD) will be holding a Building Entrepreneurial Economies (BEE) Innovation Day on Wednesday, December 6, in Charlottesville, VA. Community leaders and small business enthusiasts will discuss innovative ideas in entrepreneurship development, as well as offer inspiration and education to plan for and create a vibrant entrepreneurial ecosystem in their communities.

Our panel of experts and educational topics include:

  • Trends in Entrepreneurship – Mike Lenox, The Darden School, UVA
  • Building Partnerships for an Entrepreneurial Ecosystem – Annette Patterson, The Advancement Foundation
  • Thinking Entrepreneurially both Internally and Externally – Martin Kaszubowski, The Center for Enterprise Innovation, ODU
  • Resources for Entrepreneurs – David Touve, i.Lab at UVA
  • The Gig Economy: The Next Generation of Work – Larkin Garbee, 804RVA

Attendees will have the opportunity to discuss various aspects of DHCD’s Building Entrepreneurial Economies (BEE) and Community Business Launch (CBL) programs with some our past grantees, and to tour the i.Lab facility at UVA.

Register here for the event.

The District Digest Vol. 2 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Holiday Customer Service: 7 Tips Retailers Should Not Ignore – Retail Minded
  2. Craft Beer’s Big Impact on Small Towns and Forgotten Neighborhoods – Curbed
  3. 6 Urban Projects Built Thanks to Online Civic Engagement – CitizenLab
  4. How to Encourage Entrepreneurship in Your Town – Strong Towns
  5. Millennials Prefer Revitalized Historic Areas Not Malls – Modern Cities

Abingdon, Virginia