A Jewel Worth Saving: Re-imagining Danville’s North Union Street

Guest Blogger Diana Schwartz, executive director of Danville’s River District Association, is a native of Dickenson County, Virginia, and was previously director of business retention for the Ocala/Marion Chamber and Economic Partnership in Florida, as well as director of the Ocala Main Street Program.

Danville, Virginia may be best known for the railroad system, including the wreck of the “Old 97,“and a rich textile and tobacco history.  But there is a block in downtown Danville, North Union Street, that also has a story of its own.

Recognized as a historical African-American business “mecca” during the era of legal segregation, North Union Street has been home to bustling businesses such as doctors offices, restaurants, a bank currently celebrating its 100th anniversary, barbers and salons, art galleries, and much more since the 1880s. After the closing of Dan River Mills in 2006, the street (like much of downtown) began a rapid economic decline.

Fast Forward to 2018, and over $125 million has been invested in the re-imagining of the River District.  Locally, there is an ever-watchful eye on preservation of the history, the buildings and the stories of the people.  This ethos of preserving both property and personal history led to the recognition that North Union Street was a jewel worth not only saving, but sharing.  In the fall of 2018, the River District Association was invited to participate in the 2018 Partners in Preservation campaign to showcase this history on a national level while competing for a grant to help further the preservation of the properties.

Over the course of 30 days in Sept./Oct. 2018, Danville was charged to garner the most online votes against 20 historic properties throughout the United States in order to win grant funding.  The committee knew the key was not just talking about the buildings, but the history of the people that inhabited them.

Ultimately, Danville pulled out a win. and $150,000 will now be used towards preservation and restoration of two North Union properties. The city of Danville recently completed a streetscape project on North Union, and RDA is currently in the process of a Community Business Launch program with the goal of opening five new business in the summer/fall of 2019 with a focus on North Union Street.  It is by sharing our past that we can build for the future, and we look forward to watching new stories being added to the History of North Union in the coming years.

Learn more about the re-imagining of the Danville River District >>>

Increase Your Small Business Success During National Small Business Week

Lexington is celebrating the start up of four new downtown businesses!

Launch Lex Pitch Event

On the evening of April 11, more than 100 fans witnessed a group of aspiring entrepreneurs pitch their best ideas for new downtown businesses in a one-night version of “Shark Tank,” with $60,000 in grants awarded.  Main Street Lexington hosted Launch Lex, which provided an eight-week business training program and culminated with the competition. The room sizzled, and the community is still reeling from the excitement.  Congratulations, entrepreneurs!

On Main Street, small business support like this is essential for a vibrant downtown.  If you don’t currently have anything to offer, the U.S. Small Business Administration has you covered.

The U.S. Small Business Administration and SCORE Association will host a free, three-day virtual conference during National Small Business Week. The conference will take place Tuesday-Thursday, May 1-3 from 12:30-6:30 p.m. ET each day.

The virtual conference offers all the best parts of an in-person conference, but without the hassle of traveling. Watch 12 educational webinars, get free business advice from mentors, pick up free information and resources from sponsors and network with fellow business owners.

The webinars include:

  • Hug Your Haters: How to Embrace Complaints and Keep Your Customers
  • Simple Steps to Choosing the Right Financing
  • Pop andPlay: How Opening a Pop-Up Shop can Help Launch Your Retail Brand
  • How to Get New and Repeat Business On Autopilot with Email Marketing
  • The U.S. Economic Outlook and its Impact on Small Businesses
  • Grow Your Business in 2018

Learn more and share with your community>>>

Main Street Idea Pitch! Making Ideas Happen

Do you have an idea for a new Main Street revitalization project idea you would like to start?  Are you positive it’s something that will be a slam-dunk success? Then you won’t want to miss Virginia Main Street’s first annual Main Street Idea Pitch! competition.

Main Street Idea Pitch! is a downtown revitalization idea competition during Virginia Main Street’s Downtown Intersections multi-day training, July 16-18, 2018, Harrisonburg (registration open soon). It is an opportunity to win a $5,000 grant award to implement the idea. Presenter applications are due May 7, 2018.  The competition will begin the morning of Wednesday, July 18, and culminate with the winner announcement during the Virginia Main Street Merit Awards Luncheon.

The Main Street Idea Pitch! competition is geared towards stimulating the Virginia Main Street network of communities and professionals to craft imaginative Main Street project ideas.  Projects should:

  1. Connect to the community’s vision to create vibrant, people-centered places to live, work, and invest.
  2. Support the four key areas Main Street programs have been using as a guiding framework for over 35 years: Economic Vitality, effective Promotion, quality Design, and sustainable Organization.
  3. Focus on highly visible changes, measuring progress, and results that demonstrate the revitalization effort is under way and succeeding.

Potential project ideas can include, but are not limited to:

  • Non-profit organizational development
  • Market studies and strategy development
  • Downtown organization website development
  • Design and place-making
  • Destination development
  • Entrepreneur support programs
  • Buy local and extended store hours programs

Find out more to become a pitch presenter and make your idea happen >>>

VMS Idea Pitch Presenter Application>>>

 

Frazier Associates Recognized for Design Achievement

“Downtowns are being reborn through the Main Street Approach.”                   – Kathy Frazier

Behind those encouraging words are years of wisdom and committed service to small towns across Virginia, something worthy of recognition.  Accordingly, Frazier Associates was recently recognized for their distinguished architecture and community leadership with AIA Virginia’s highest honor, the T. David Fitz-Gibbon Virginia Architecture Firm Award.  Congratulations!

Read more >>>

From Left: Virginia AIA President William T. Brown, Principals Kathy and Bill Frazier, Virginia AIA Executive Vice President R. Corey Clayborne, and the Frazier Associates staff Deneen Brannock, Annie Mathot, Carter Green, Susan Lancaster, and Thomas Clayton.

The District Digest Vol. 2 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Holiday Customer Service: 7 Tips Retailers Should Not Ignore – Retail Minded
  2. Craft Beer’s Big Impact on Small Towns and Forgotten Neighborhoods – Curbed
  3. 6 Urban Projects Built Thanks to Online Civic Engagement – CitizenLab
  4. How to Encourage Entrepreneurship in Your Town – Strong Towns
  5. Millennials Prefer Revitalized Historic Areas Not Malls – Modern Cities

Abingdon, Virginia

 

Start With “Why”: Creating Purpose-driven Special Events

On October 24, 26 and November 8 in St. Paul, Franklin, and Ashland, the fall edition of the Regional Rev Up workshops will equip your Main Street program with the tools you need to develop events that add up to meaningful change.

When taking on a special event or festival, what guides your allocation of limited financial and human resources?  Is that resource allocation strategic?

Simply put, why does your event exist?  Your goal is an authentic Main Street with a vibrant downtown business environment, and special events can support this mission; however, not all events are created equal.  Given the investment of time, energy, and resources it is essential that you take the time to reflect and evaluate the investment and the event. Why is this the event to impact your Main Street for the better?

Join us for a half-day workshop that will be educational, inspiring, and entertaining! Collaborate with community revitalization leaders, network with peers and explore ideas in the interactive sessions.  Learn:

  • To think strategically about events, before, during and after;
  • How to evaluate events for strategic improvement, deletion or handing off to a partner organization; and
  • Successful event ideas that connect to your organizational priorities or Transformation Strategies.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event.  Registration for each Rev-Up session closes one week prior to the event, so register now to reserve your spot!

 

Train Day – Ashland Main Street Association

“Booster Rockets” For Downtown Revitalization Momentum

After decades of market preference for suburban development, Main Street and downtowns are hot again! Back in the market, they are once again desirable targets for investment, business startups, expansion, the creative economy, housing, and tourism. So, how do we sustain that momentum, take advantage of the attention, and keep the revitalization progress moving forward?  Our fellow downtown advocates @StrongTowns say communities must keep taking it to the next level without hesitation.

“I like to think of the early, “fun” stages of [revitalization] as the booster rockets on the old space shuttles…they’re necessary to get the things that really matter off the ground and into the atmosphere.  After they do their job, it’s all about making sure you blend that momentum with careful, strategic planning and experience to complete the mission.”

The Cork’s Been Popped…What’s Next For Your City? @StrongTowns