A Jewel Worth Saving: Re-imagining Danville’s North Union Street

Guest Blogger Diana Schwartz, executive director of Danville’s River District Association, is a native of Dickenson County, Virginia, and was previously director of business retention for the Ocala/Marion Chamber and Economic Partnership in Florida, as well as director of the Ocala Main Street Program.

Danville, Virginia may be best known for the railroad system, including the wreck of the “Old 97,“and a rich textile and tobacco history.  But there is a block in downtown Danville, North Union Street, that also has a story of its own.

Recognized as a historical African-American business “mecca” during the era of legal segregation, North Union Street has been home to bustling businesses such as doctors offices, restaurants, a bank currently celebrating its 100th anniversary, barbers and salons, art galleries, and much more since the 1880s. After the closing of Dan River Mills in 2006, the street (like much of downtown) began a rapid economic decline.

Fast Forward to 2018, and over $125 million has been invested in the re-imagining of the River District.  Locally, there is an ever-watchful eye on preservation of the history, the buildings and the stories of the people.  This ethos of preserving both property and personal history led to the recognition that North Union Street was a jewel worth not only saving, but sharing.  In the fall of 2018, the River District Association was invited to participate in the 2018 Partners in Preservation campaign to showcase this history on a national level while competing for a grant to help further the preservation of the properties.

Over the course of 30 days in Sept./Oct. 2018, Danville was charged to garner the most online votes against 20 historic properties throughout the United States in order to win grant funding.  The committee knew the key was not just talking about the buildings, but the history of the people that inhabited them.

Ultimately, Danville pulled out a win. and $150,000 will now be used towards preservation and restoration of two North Union properties. The city of Danville recently completed a streetscape project on North Union, and RDA is currently in the process of a Community Business Launch program with the goal of opening five new business in the summer/fall of 2019 with a focus on North Union Street.  It is by sharing our past that we can build for the future, and we look forward to watching new stories being added to the History of North Union in the coming years.

Learn more about the re-imagining of the Danville River District >>>

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