2019 Virginia Main Street Idea Pitch: Making Ideas Happen!

Main Street Idea Pitch!
Wednesday, July 24, 2019

Do you have an idea for a new Main Street revitalization project idea you would like to start?  Are you positive it’s something that will be a slam-dunk success? Then you do not want to miss Virginia Main Street’s second annual

Main Street Idea Pitch competition.
Main Street Idea Pitch is a downtown revitalization idea competition during Virginia Main Street’s Downtown Intersections conference, July 22-24, in Lynchburg. It is an opportunity to win a $5,000 grant award to implement the idea. The competition will begin the morning of Wednesday, July 24 and culminate with the winner announcement later that day during the Virginia Main Street Merit Awards Luncheon.
The Main Street Idea Pitch competition is geared towards stimulating the Virginia Main Street network of communities and professionals to craft imaginative Main Street project ideas. Projects should:
  1. Connect to the community’s vision to create vibrant, people-centered places to live, work and invest.
  2. Support any of the four key areas Main Street programs have been using as a guiding framework for over 35 years: economic vitality, effective promotion, quality design and sustainable organization.
  3. Focus on highly visible changes and measuring progress and results that demonstrate the revitalization effort is under way and succeeding.
Potential project ideas can include, but are not limited to:
  • Nonprofit organizational development
  • Market studies and strategy development
  • Downtown organization website development
  • Design and place-making projects
  • Entrepreneur support programs
  • Buy local and extended store hours programs
Pitch applications must be received by 5 p.m. on May 3.
Find out more to become a pitch presenter and make your ideas happen >>>
Check out the video below to find out how last year’s VMS Idea Pitch winner, Downtown Blackstone Inc., was able to utilize the $5,000 grand prize to beautify their downtown!

Now accepting nominations for the 2019 Virginia Main Street Merit Awards

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NOW ACCEPTING AWARD NOMINATIONS

2019 Virginia Main Street Revitalization Merit Awards

Virginia Main Street invites you to submit nominations for outstanding achievements in comprehensive downtown revitalization efforts, recognizing best downtown business promotion, outstanding fundraising effort, and best public improvement project, to name a few. Awards will be presented during a special celebration at the Virginia Main Street Downtown Intersections summer conference on July 22-24 in Lynchburg, Virginia.   

ELIGIBILITY
  • All levels of participants in the Virginia Main Street network, including Virginia Main Street designated communities and DHCD commercial district affiliates, may submit applications.
  • To be eligible, all projects, activities, or events submitted for recognition must be completed between April 1, 2018 and March 31, 2019.

Award nominations must be received by 5 p.m. on April 19.

For more on this recognition opportunity >>>

For more information about the conference >>>

A Jewel Worth Saving: Re-imagining Danville’s North Union Street

Guest Blogger Diana Schwartz, executive director of Danville’s River District Association, is a native of Dickenson County, Virginia, and was previously director of business retention for the Ocala/Marion Chamber and Economic Partnership in Florida, as well as director of the Ocala Main Street Program.

Danville, Virginia may be best known for the railroad system, including the wreck of the “Old 97,“and a rich textile and tobacco history.  But there is a block in downtown Danville, North Union Street, that also has a story of its own.

Recognized as a historical African-American business “mecca” during the era of legal segregation, North Union Street has been home to bustling businesses such as doctors offices, restaurants, a bank currently celebrating its 100th anniversary, barbers and salons, art galleries, and much more since the 1880s. After the closing of Dan River Mills in 2006, the street (like much of downtown) began a rapid economic decline.

Fast Forward to 2018, and over $125 million has been invested in the re-imagining of the River District.  Locally, there is an ever-watchful eye on preservation of the history, the buildings and the stories of the people.  This ethos of preserving both property and personal history led to the recognition that North Union Street was a jewel worth not only saving, but sharing.  In the fall of 2018, the River District Association was invited to participate in the 2018 Partners in Preservation campaign to showcase this history on a national level while competing for a grant to help further the preservation of the properties.

Over the course of 30 days in Sept./Oct. 2018, Danville was charged to garner the most online votes against 20 historic properties throughout the United States in order to win grant funding.  The committee knew the key was not just talking about the buildings, but the history of the people that inhabited them.

Ultimately, Danville pulled out a win. and $150,000 will now be used towards preservation and restoration of two North Union properties. The city of Danville recently completed a streetscape project on North Union, and RDA is currently in the process of a Community Business Launch program with the goal of opening five new business in the summer/fall of 2019 with a focus on North Union Street.  It is by sharing our past that we can build for the future, and we look forward to watching new stories being added to the History of North Union in the coming years.

Learn more about the re-imagining of the Danville River District >>>

Finding Main Street Toolkit Available

The full book club toolkit for Dar Williams’ What I Found in a Thousand Towns is now available! Use the toolkit to build “positive proximity,” and start local conversations around the key identity-building assets in your community–who knows what next steps you will take.

What I Found in a Thousand Towns emphasizes the role of projects and individuals in fostering strong community identity. Each chapter features a different group of assets ranging from local food to community spaces. The structure provides an opportunity for Main Street districts to convene and highlight a diverse group of partners, celebrating their work, strengthening alliances and inviting new participants.

Identify potential projects as a result and apply to pitch them for project funding in the 2019 Idea Pitch at Downtown Intersections.

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HOW TO GET INVOLVED: Invite a local book club, library or civic group to partner with your Main Street. Create some buzz reinforcing the value of the work you are doing. Using the Virginia videos and examples from the book, shine a celebratory light on your own local efforts and community partners. With the toolkit, you can pretty easily set up your own informal mini-conference.  Contact Doug Jackson at (804) 418-9878 or Douglas.Jackson@dhcd.virginia.gov for assistance and brainstorming support.

Afraid you do not have enough readers? Do not worry, you can use the videos to supplement and start the conversation. Launched throughout the fall of 2018 via Facebook Live conversations, the chapter videos have received more than 20,000 views on Facebook. In 2019, DHCD will promote the videos through a Finding Main Street social media campaign featuring quotes and images from the interviews conducted as part of the project with more than 80 Main Street leaders. This campaign will lead up to the 2019 Downtown Intersections and the Idea Pitch competition.

 

 

Transform Ordinary Downtowns into Successful Destinations

Downtown Wytheville, Virginia

How do you feel about free assistance to generate new ideas for attracting visitors to downtown? How about an added layer of resources to complement your Main Street America membership services and make it just that much easier to improve downtown?

For 30 years, veteran Main Street partner Roger Brooks has helped thousands of people transform ordinary communities, downtowns, businesses and attractions into incredibly successful destinations.  Within the last few years, Brooks launched the Destination Development Association to bring together everyone with that same passion to share resources, ideas, expertise and to connect with one another in a single place.

The association gives local businesses, Main Street nonprofits and tourism organizations access to a wide range of information, how-tos and data that will help create an outstanding destination for residents, visitors and investors alike.  Go from drab to fab!

This is not a sales pitch! This is a note to inform you that Roger Brooks is offering a one-year FREE membership to the Destination Development Association with access to monthly webinars, discussion rooms and dozens of videos on everything from branding and marketing to wayfinding signage.  Registration for the first 2019 webinar is currently open, Increasing Retail Sales Part 2, which will take place on Jan. 23, at 11:30 a.m. EST.  Part 1 is available to watch now!

Check out the resources here and decide for yourself >>>

 

Recognizing the Hard Work on Main Street: Sandwich Sampler Competition

At the recent 2018 Downtown Intersections in Harrisonburg, we continued the tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards.  They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four point of the Main Street Approach®.  This is the third in a blog series to highlight each of the seven awards.

Promoting Main Street takes many forms, but the ultimate goal is to position the downtown as the hub of the community and economic activity, while creating a positive image that showcases a community’s unique characteristics.  This next award honors the best downtown restaurant promotion designed to generate foot-traffic to local eateries within the district.  Downtown Blackstone Inc. Executive Director Zachary Whitlow accepted the 2018 Best Downtown Restaurant Event award for the first annual Sandwich Sampler Competition.

This past spring, the first Sandwich Sampler Competition was held in downtown Blackstone’s Town Square.  The community was invited to sample signature sandwiches from participating local restaurants and take part in the voting for the best sandwich, crowning Blackstone’s Sandwich King or Queen.  The event was designed to showcase the quality of local cuisine and entice visitors to dine at the downtown eateries.  Downtown retail also gained exposure and amassed return customers through a cross-promotional campaign of special-offer coupons.

For the inaugural year, only 100 tickets were available for purchase, and it was a sell-out crowd! With a fine selection of local sandwich options, the competition was fierce, but the winner was quite clear. The Corner Kitchen won with a distinctive house-made strawberry ice cream sandwich.  While the inaugural event generated a small amount of revenue, it has the ability to become a profitable signature event. Given the vast amount of positive reviews, the competition will become a bigger and better annual event.

Congratulations Downtown Blackstone!

Visit downtown Blackstone for the upcoming Regional Rev Up: Opportunity Analysis – Effective Design, Oct. 17, 2018.

Recognizing the Hard Work on Main Street: The Friendly City Fortune

At the recent 2018 Downtown Intersections in Harrisonburg, we continued our tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards. They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the second in a blog series to highlight each of the seven awards. 

A strong organizational foundation is key for a sustainable revitalization effort.  The focus is on ensuring that all organizational resources – partners, funding and volunteers – are mobilized effectively.  Accordingly, the Outstanding Fundraising Effort award goes to the Main Street organization that has displayed the most creativity and success in securing funds for its downtown projects.  From an effort well-played, Harrisonburg Downtown Renaissance (HDR) Director of Resources Lauren Huber and Executive Director Andrea Dono accepted the award for the Friendly City Fortune mega-raffle.

In 2017, HDR launched the new fundraiser where they sold $100 tickets and awarded $250,000 in prizes, which included cash, vacation packages, outdoor recreation vehicles, and several cars and SUVs.  Prizes were given away during Valley Fourth, Harrisonburg’s Fourth of July celebration hosted by HDR.  The Friendly City Fortune was their riskiest and most successful fundraiser to date. The goals were to earn unrestricted income, to find a new way to raise money from outside of the typical donor base and start being able to fund new and bigger Main Street projects.

Harrisonburg Downtown Renaissance achieved all of these goals and raised nearly $200,000 on top of their other traditional revenue streams.  The success of the inaugural raffle allowed HDR to fund more grants, beautify downtown, support more businesses and build a more sustainable organization.  Through the process, HDR sharpened their marketing skills and learned new ways to reach new audiences. As a result, brand awareness for Harrisonburg Downtown Renaissance and the Friendly City Fortune has hit an all-time high.

Congratulations Harrisonburg Downtown Renaissance (and all the prize winners)!

To learn more>>>