Main Spotlight: What Does Supporting Local Really Look Like?

“Supporting local is more than just a hashtag, it is a lifestyle.”

Featured recently in Main Street America’s Main Spotlight, Downtown Wytheville Inc. Executive Director Todd Wolford contributes a message that speaks from the heart to customers supporting local businesses. Local holiday spending is certainly a gift, but making that continuous effort year round is going to be the act that helps a small business sustainable for the long term:

“We’ve all heard the term ‘support local.’ It is promoted throughout the small business landscape and celebrated by consumers on social media platforms around the nation. But, are we really supporting local in a way that helps small business remain sustainable and thriving in our local communities? We see the hashtags and the pictures of someone ‘shopping small,’ but are we continually supporting local and making a difference to sustainably support small business in our respective communities? This is the question we must ask ourselves. “

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Grand opening picture of Downtown Wytheville’s newest jewelry store, P.R. Sturgill’s