Successful proposals in the competitive process demonstrated:
- Measurable impacts or deliverables;
- Committee or volunteer project leadership/involvement;
- Partnerships and resource leveraging;
- Local government involvement or support;
- Up-to-date program reporting; and
- The ability to complete the project using the $2,500 (plus leverage) by Dec. 2010.
The funded projects in alphabetical order are:
Culpeper: A downtown banner project will carry forward the VMS-supported identity campaign and leverage donated design time, community volunteer hours, and an in-kind local government contribution.
Harrisonburg: A pilot tourism project will engage a collaborative team in the development, trial, and measurement of a concierge and resort-based educational and promotional campaign.
Martinsville: A print and Web marketing campaign will promote Uptown Martinsville as a destination and include the development and production of a brochure and loyalty cards that shoppers will use to receive special discounts and offers at participating Uptown businesses.
Orange: A landscaping project will expand a recently successful collaboration between the Orange Downtown Alliance, local garden clubs, and the Town of Orange into a district-wide effort, leveraging volunteer hours and contributions.
South Boston: A participatory art and history project will engage a collaborative team in painting fire hydrants as part of the community’s strategic arts and heritage economic repositioning.
Staunton: A downtown banner project will extend an existing effort into a transitional, gateway portion of the district, leveraging an existing investment and increasing the engagement of a stakeholder group at the margins.
Winchester: A pedestrian oriented kiosk and signage will implement recommendations from an ongoing wayfinding planning process.
Congratulations to the successful communties, and good luck on the projects.