Downtown Harrisonburg merchants have pulled together in a cooperative promotional strategy that offers an alternative to the typical Black Friday rush. This year, Harrisonburg Downtown Renaissance (HDR) and the Merchants of Historic Downtown Harrisonburg (MHDH) structured a weeklong blitz of downtown shopping to highlight the best in gifts that the district has to offer.

Nearly 30 retailers have created a shopping list that is sure to provide gift ideas for people on any shopper’s list. Best of all, the items, for this particular week only are available at a substantial discount. 

The Gift Blitz promotion highlights the diversity of the district by listing the businesses.  And it goes a step further, giving potential shoppers a peek inside the stores and restaurants. Here are just a few of the discounted items listed in the HDR press release–and they’re good through Friday Dec 3:

Cally’s Restaurant & Brewing Co.- Delux growler with 4 micro-brew fills $50 (reg.$75)
Cornett Jewelers – Eduardo Milieris watches $200 (reg. $270)
Dave’s Downtown Taverna – Two $25 gift certificates $40 (reg. $50)
Downtown Wine & Gourmet – Wine tote + 10% off each tote fill $10 (reg. $15)
Laughing Dog Productions – Specialty handmade soaps $5 (reg. $8.50)
Merle Norman – Decollete perfume $30 (reg. $50)
Pulp – Two-for-one smoothie gift cards $6.50 (reg. $13)
Ragtime Fabrics – Sewing book + 2hr lesson or CD $28 (reg. $53)
Rocktown Gift Shoppe – Model of Hardesty-Higgins House $10.75 (reg.21.50)
Shenandoah Bicycle Co. – SBC racing jersey $55 (reg. $90)

It’s one more way that Main Street communities are making it easier to shop downtown this holiday season. Details of the gift blitz can be found on the HDR website, www.downtownharrisonburg.org, or by calling 540.432.8922.