This video, promoting Downtown Lynchburg, is terrific. It’s even better when you know that it was done through the volunteer efforts of Lynch’s Landing board member Tony Camm and a bunch of spirited merchant and community participants.

Camm, manager of the Downtown Lynchburg Holiday Inn, put a musical pastime to work for the community, writing the song and recording this video featuring more than 40 downtown merchants in the lyrics or as participants. But it doesn’t really look like work because it’s just too much fun.

Camm told the Lynchburg News & Advance, “I just wanted to bring some energy and some fun. Anything I can to do help energize downtown revitalization. That’s what the whole project was designed for … It’s fun, you know? I walk down the street and people yell out their car, Get downtown!” 

That’s because the song is infectuous. I’ve watched it more than once, and I’m guessing that there are some others who have done so as well.  So far it’s been viewed 3,600 times since being posted on August 9. In addition to promoting the district, the video was timed as a specific lead-in to the community’s Third Annual GetDowntown! Street Festival on Sep. 9.