Harnessing the Potential of Social Media

Most businesses that use social media do so passively, using top-down, one-way communication to tell their customers about things.  Often businesses don’t engage people by starting conversations or asking for ideas and input.  This lack of engagement leads to missed opportunities for increased sales and valuable customer feedback. The people over at Inc. Magazine have a great number of … More Harnessing the Potential of Social Media

Guest Blogger: Randy Jones on DHR’s Revised Guidelines for Conducting Surveys of Historic Resources

People who know Virginia Main Street know that historic preservation plays an important role in the success of the program. Most VMS communities, for instance, feature downtown historic districts that are listed in the Virginia Landmarks Register and the National Register of Historic Places. Listing these districts in the state and national registers bolsters economic revitalization … More Guest Blogger: Randy Jones on DHR’s Revised Guidelines for Conducting Surveys of Historic Resources

Waynesboro Applying to Become Designated Appalachian Trail Community

Waynesboro City Council unanimously approved a resolution to support city staff in gaining recognition as an official Appalachian Trail Community on October 25, 2011.  This designation would officially recognize the ongoing partnership between the city of Waynesboro and the Appalachian Trail Conservancy and provide the city with promotional and economic development support.  Benefits of this … More Waynesboro Applying to Become Designated Appalachian Trail Community

Downtown Culpeper offers speciality store the right location

The concept of a store specializing in olive oils, high end vinegars and out-of the-ordinary spices is just right for downtown Culpeper, a district that has earned a reputation among epicures. Fine dining and quality provisions from merchants and a popular farmers’ market has made Davis Street a destination. However, that reputation alone may not … More Downtown Culpeper offers speciality store the right location

Locavesting: “Investing in Main Street instead of Wall Street”

Those who follow the VMS blog are well aware of the benefits of sustaining local investment by urging consumers to eat local foods and to shop in local stores. Amy Cortese insists that this same approach is applicable to portfolio investments. Her most recent publication, Locavesting: the Revolution in Local Investing and How to Profit … More Locavesting: “Investing in Main Street instead of Wall Street”

Partner in Promotion: The USDA Farmer’s Market Promotion Program

On October 13, 2011, the U.S. Department of Agriculture announced a $9.2 million investment in the promotion of local farmers markets through the Farmers Market Promotion Program (FMPP). As the FMPP website states, “These grants are targeted to help improve and expand domestic farmers’ markets, roadside stands, community-supported agricultural programs, agri-tourism activities and other direct … More Partner in Promotion: The USDA Farmer’s Market Promotion Program

Harrisonburg Unveils New Electric Vehicle Charging Station Downtown

On October 5, Harrisonburg Downtown Renaissance joined community leaders and green energy advocates to unveil a new electric vehicle charging station downtown. The first of its kind in the Shenandoah Valley, and one of only 30 in the Commonwealth, this charging station allows downtown visitors to plug-in, charge-up and patronize local businesses. The level two charging station … More Harrisonburg Unveils New Electric Vehicle Charging Station Downtown

A Call to Promotion – Tourism on the Rise in VA

“Tourism is an instant revenue generator and job creator for Virginia, which is why I continue to advocate for more resources for tourism marketing.  Smart investments in tourism provide economic benefits to communities across the Commonwealth and good jobs for our citizens.” – Gov. Bob McDonnell According to a press release issued by the Governor’s … More A Call to Promotion – Tourism on the Rise in VA

Small City Placemaking Conference and Festival to happen in Roanoke

Cityworks (X)po, a conference and festival about creating energetic places in small cities, will take place in Roanoke on October 27-30. The event, spearheaded by entrepreneur and placemaker Ed Walker, will highlight best practices in creating, governing and participating in a vibrant cultural life in small cities. Some of the nationally-recognized speakers and performers include James Howard Kunstler, Kennedy … More Small City Placemaking Conference and Festival to happen in Roanoke

Harrisonburg drives downtown strategy for electric charging stations

In October, Harrisonburg will become the first city in the Shenandoah Valley, and one of only a handful of cities in the state, with a public, Level II electric car charging station. Located behind Harrisonburg Electric Commission (HEC) in downtown Harrisonburg, the charging station will provide citizens with clean energy for their electric vehicles and … More Harrisonburg drives downtown strategy for electric charging stations