Tell us what you think.

When a financial crisis arrives, it is too late to try to make the case for all the services your downtown organization provides to the community.   You need to be spending that time engaging your support base and selling the future.  To do that, there has to be a broad based system of support throughout the community made up of stakeholders that know who you are and the value you provide.  This requires constant communication with the community as a whole and your primary stakeholders in particular.