Why do you do it?

That festival takes months of planning. The parade risks being rained out. There are suddenly four previously un-calendared community events on the same weekend as the chili cook-off; the band shows up late; and the vendors haven’t brought enough change.

Events can be a real headache. But you still put them on. Why? In the Summer 2010 edition of the Virginia Main Street Monitor, we dare you to ask yourself that question.  Why?  We’ll also help you answer it.

The technical brief features tips, strategies, and examples from Virginia Main Street communities.  Download it today and share it with your board and promotions committee members.