Why should an entrepreneur choose your downtown for a new location?
Selling your community to prospective entrepreneurs is challenging without the information they need to make location decisions. Throughout the last few years, Kansas’ Emporia Main Street refined an attractive and easily updateable business investment guide to help make the choice that much easier. The guide sells the community and gives prospects the confidence to move forward quickly.
Executive Director Casey Woods, Emporia Main Street, says, “The Business Investment Guide has a tremendous impact on our ability to focus business and community development in a strategic, sustainable manner. Since the development of the guide, Emporia Main Street has been able to more effectively partner with a variety of individuals that now know how to invest in our downtown area, and the results of the implementation of the Business Investment Guide are significant. Downtown Emporia has had $48 million dollars in reinvestment in the last seven years (which is fairly significant for rural Kansas) and the Business Investment Guide played a significant role in the redevelopment and recruitment process.”
Emporia Main Street crafted a simple formula for the guide, Inspiration + Information + Presentation = Entrepreneurs and Progress:
Inspiration: Communicate current market opportunities with sales leakage and demographic information and support the data with the downtown vision, examples of successful Main Street projects and their economic impacts.
Information: Connect entrepreneurs to your local assets, like the available business incentives; maps showing pedestrian paths and business locations using color-coded maps; a full event calendar and statistics about attendance; facts about the local workforce; and professional resources and social outlets.
Presentation: Craft a sales pitch using clever titles that double as benefit statements and design the final guide to be attractive and inviting, then promote digital copies through social media and print customized versions for that target market entrepreneur.
Emporia Main Street wants your downtown to experience the same success attracting business investment, so they made a business investment guide shell available online, so you can get a jump start on yours.
Thank you, Emporia!