Finding Main Street Toolkit Available

The full book club toolkit for Dar Williams’ What I Found in a Thousand Towns is now available! Use the toolkit to build “positive proximity,” and start local conversations around the key identity-building assets in your community–who knows what next steps you will take.

What I Found in a Thousand Towns emphasizes the role of projects and individuals in fostering strong community identity. Each chapter features a different group of assets ranging from local food to community spaces. The structure provides an opportunity for Main Street districts to convene and highlight a diverse group of partners, celebrating their work, strengthening alliances and inviting new participants.

Identify potential projects as a result and apply to pitch them for project funding in the 2019 Idea Pitch at Downtown Intersections.

fms tools

HOW TO GET INVOLVED: Invite a local book club, library or civic group to partner with your Main Street. Create some buzz reinforcing the value of the work you are doing. Using the Virginia videos and examples from the book, shine a celebratory light on your own local efforts and community partners. With the toolkit, you can pretty easily set up your own informal mini-conference.  Contact Doug Jackson at (804) 418-9878 or Douglas.Jackson@dhcd.virginia.gov for assistance and brainstorming support.

Afraid you do not have enough readers? Do not worry, you can use the videos to supplement and start the conversation. Launched throughout the fall of 2018 via Facebook Live conversations, the chapter videos have received more than 20,000 views on Facebook. In 2019, DHCD will promote the videos through a Finding Main Street social media campaign featuring quotes and images from the interviews conducted as part of the project with more than 80 Main Street leaders. This campaign will lead up to the 2019 Downtown Intersections and the Idea Pitch competition.