2019 Virginia Main Street Idea Pitch: Making Ideas Happen!

Main Street Idea Pitch!
Wednesday, July 24, 2019

Do you have an idea for a new Main Street revitalization project idea you would like to start?  Are you positive it’s something that will be a slam-dunk success? Then you do not want to miss Virginia Main Street’s second annual

Main Street Idea Pitch competition.
Main Street Idea Pitch is a downtown revitalization idea competition during Virginia Main Street’s Downtown Intersections conference, July 22-24, in Lynchburg. It is an opportunity to win a $5,000 grant award to implement the idea. The competition will begin the morning of Wednesday, July 24 and culminate with the winner announcement later that day during the Virginia Main Street Merit Awards Luncheon.
The Main Street Idea Pitch competition is geared towards stimulating the Virginia Main Street network of communities and professionals to craft imaginative Main Street project ideas. Projects should:
  1. Connect to the community’s vision to create vibrant, people-centered places to live, work and invest.
  2. Support any of the four key areas Main Street programs have been using as a guiding framework for over 35 years: economic vitality, effective promotion, quality design and sustainable organization.
  3. Focus on highly visible changes and measuring progress and results that demonstrate the revitalization effort is under way and succeeding.
Potential project ideas can include, but are not limited to:
  • Nonprofit organizational development
  • Market studies and strategy development
  • Downtown organization website development
  • Design and place-making projects
  • Entrepreneur support programs
  • Buy local and extended store hours programs
Pitch applications must be received by 5 p.m. on May 3.
Find out more to become a pitch presenter and make your ideas happen >>>
Check out the video below to find out how last year’s VMS Idea Pitch winner, Downtown Blackstone Inc., was able to utilize the $5,000 grand prize to beautify their downtown!

Now accepting nominations for the 2019 Virginia Main Street Merit Awards

VMS-downtown-logo-2019

NOW ACCEPTING AWARD NOMINATIONS

2019 Virginia Main Street Revitalization Merit Awards

Virginia Main Street invites you to submit nominations for outstanding achievements in comprehensive downtown revitalization efforts, recognizing best downtown business promotion, outstanding fundraising effort, and best public improvement project, to name a few. Awards will be presented during a special celebration at the Virginia Main Street Downtown Intersections summer conference on July 22-24 in Lynchburg, Virginia.   

ELIGIBILITY
  • All levels of participants in the Virginia Main Street network, including Virginia Main Street designated communities and DHCD commercial district affiliates, may submit applications.
  • To be eligible, all projects, activities, or events submitted for recognition must be completed between April 1, 2018 and March 31, 2019.

Award nominations must be received by 5 p.m. on April 19.

For more on this recognition opportunity >>>

For more information about the conference >>>

Save The Date: 2019 Downtown Intersections

SAVE THE DATE

Downtown Intersections

July 22-24 | Lynchburg, Virginia

Save the date and mark your calendars to attend Downtown Intersections, presented by the Virginia Department of Housing and Community Development, on July 22-24 in Lynchburg, Virginia!

This two-day event promises a packed schedule full of sessions spanning topics geared toward strengthening your downtown revitalization efforts and helping your community create its ideal downtown destination marketplace.

Stay Current On Issues That Affect Traditional Commercial Districts

In order to meet new challenges and ensure an effective Main Street revitalization effort, program participants need ongoing training.  Those participants – both staff and local community leaders – need different skills in different phases of the revitalization process.  For that reason, the Virginia Main Street program offers a robust training calendar tackling basic revitalization start-up tactics to deeper-dive technical assistance applied through real community success stories and offered for remote participation and in a variety of classroom environments around Virginia.

Stay current on issues that affect traditional commercial districts and on new revitalization techniques and models.  The 2019 Virginia Main Street Training Calendar is available now, listing opportunities at the regional, state and national levels.  As each training approaches, registration and course details will be posted on this blog and the DHCD landing and program pages.

Upcoming trainings include:

January-February: Community Development Grants How-to-Apply Workshops

February-July:  Incremental Development Alliance Trainings in Small Scale Development

April: Regional Rev Up The Six Q’s of Marketing

May: Webinar What is Main Street?

July: Downtown Intersections, Lynchburg

Check out more details and mark your calendar so you don’t miss a thing!

Finding Main Street Toolkit Available

The full book club toolkit for Dar Williams’ What I Found in a Thousand Towns is now available! Use the toolkit to build “positive proximity,” and start local conversations around the key identity-building assets in your community–who knows what next steps you will take.

What I Found in a Thousand Towns emphasizes the role of projects and individuals in fostering strong community identity. Each chapter features a different group of assets ranging from local food to community spaces. The structure provides an opportunity for Main Street districts to convene and highlight a diverse group of partners, celebrating their work, strengthening alliances and inviting new participants.

Identify potential projects as a result and apply to pitch them for project funding in the 2019 Idea Pitch at Downtown Intersections.

fms tools

HOW TO GET INVOLVED: Invite a local book club, library or civic group to partner with your Main Street. Create some buzz reinforcing the value of the work you are doing. Using the Virginia videos and examples from the book, shine a celebratory light on your own local efforts and community partners. With the toolkit, you can pretty easily set up your own informal mini-conference.  Contact Doug Jackson at (804) 418-9878 or Douglas.Jackson@dhcd.virginia.gov for assistance and brainstorming support.

Afraid you do not have enough readers? Do not worry, you can use the videos to supplement and start the conversation. Launched throughout the fall of 2018 via Facebook Live conversations, the chapter videos have received more than 20,000 views on Facebook. In 2019, DHCD will promote the videos through a Finding Main Street social media campaign featuring quotes and images from the interviews conducted as part of the project with more than 80 Main Street leaders. This campaign will lead up to the 2019 Downtown Intersections and the Idea Pitch competition.

 

 

Update: VMS Idea Pitch! Winner – Blackstone

Guest blogger Zachary Whitlow, executive director of Downtown Blackstone Inc., provides an update on their Blackstone Town Square Revitalization Project that won the VMS Idea Pitch! Award at Downtown Intersections 2018.

We were incredibly excited and grateful to have been chosen as the winner of the first annual Main Street Idea Pitch! competition. The presentation process could not have been better organized, and, even though nerves were felt, all participants were made to feel heard and welcomed among dozens of peers and fellow Main Street colleagues. It was truly a great and fun opportunity for our small, rural Main Street community to receive help in funding a downtown revitalization project that demonstrated our value to key stakeholders and others.

The Blackstone Town Square Revitalization Project was inspired by Dar Williams, author of “What I Found in a Thousand Towns,” and her exploration of spaces and positive proximity. Through design efforts focused on place-making, our organization transformed Blackstone’s underutilized town square into a more people-centered space that stresses inclusiveness, allowing residents and visitors alike to socialize and build ongoing, permanent relationships.

Utilizing the $5,000 award, we reanimated the social utility of the green space by installing outdoor seating areas, planters and trash receptacles. Through use of our own funds and the VTC’s LOVEwork Reimbursement Program, a 17’ x 32’ destination mural and LOVEwork were created. They are meant to serve as two major lures for visitors and residents to interact with through the use of social media and other means in the heart of downtown Blackstone.

We’ve placed a real emphasis on downtown beautification over the past year and the Blackstone Town Square Revitalization Project has served as a much needed catalyst that has inspired neighboring property owners and others to begin making exterior improvements and other design-related changes to their buildings. Although our initial goals for the revitalization project have been met, there is still additions that we are planning to make in the future that will enhance the space even more. Our dreams are becoming a reality!

Recognizing the Hard Work on Main Street: Western Front Hotel

At the 2018 Downtown Intersections in Harrisonburg, we continued the tradition of acknowledging outstanding achievements in comprehensive downtown revitalization efforts through Merit Awards.  They recognize the hard work, dedication and success of Virginia’s Main Street communities and their achievements across the four points of the Main Street Approach®.  This is the fourth in a blog series to highlight each of the seven awards.

The “Best Adaptive Reuse” award is granted to an individual or business that has completed an outstanding historic rehabilitation project. The project should involve a building that has outlived its former purpose and has been adapted for a new use that serves the current market. St. Paul Main Street Executive Director Kathy Stewart and Cornerstone Hospitality CEO Kimberly Christner accepted the 2018 Best Adaptive Reuse Project award for the Western Front Hotel in downtown St. Paul.

Formally used for apartments and retail spaces, the Western Front is now a 30-room boutique hotel, featuring a gift shop, two outdoor dining terraces, The Roost entertainment room with billiards and games and The Backyard, which features fire pits and hammocks, as well as Milton’s Restaurant, owned by celebrated chef Travis Milton.  All of these venues are housed within the historic 1914 Willis building, which was rehabbed using federal and state Historic Rehabilitation Tax Credits and a DHCD Industrial Revitalization Fund grant.

The Western Front welcomed its first guests and diners in February 2018.  The new hotel, with its rustic retro accommodations, represents a great big welcome to visitors and is a key component in the redevelopment of a small town with a big vision: to make St. Paul the destination for outdoor recreation and a quality place to live.

The town, with 1,000 residents, straddles the line between Wise and Russell counties and sits on the Clinch River, the most biodiverse river in North America and abound with opportunities for fishing, kayaking, and hiking.  The $7.8-million project was a collaboration between the town, county and Creative Boutique Hotels, which includes partners MB Contractors, Cornerstone Hospitality and architect Hal Craddock.

Congratulations to everyone in St. Paul and the Western Front Hotel project partners!