Virginia Main Street

Use the list below to view recordings and download handouts from Virginia Main Street webinars, workshops, and conferences:

Webinar: Façade Improvement Best Practices
November 5, 2025
Recording | Slide Deck

Rev Up: Strengthening Nonprofits & Community
May 13, 15, & 16, 2025
Slide Deck | Additional Materials

Rev Up: Leveraging Artificial Intelligence for Nonprofits
September 16, 17, & 18, 2024
Slide Deck | A.I. Query Prompts | Generative A.I. Worksheet

Rev Up: Strategic Volunteer Engagement
March 18, 20, & 22, 2024
Recording | Slide Deck | Volunteer Engagement Resource Toolkit

Development Ready Workshops
October 25, 2023
Slide Deck | Property Marketing 101 | Marketing Handout | Pro Forma 101 | Pro Forma Handout | City Lead Redevelopment Guide

Development Ready Webinar Series
October 5, 12, & 19, 2022
Webinar 1: Small-Scale Incremental Development – Recording
Webinar 2: Marketing and Promotion for Attracting Developers – Slide Deck | Event Handout
Webinar 3: Supporting Small Business Development – Recording | Slide Deck
Noon Knowledge Series: Event Flyer

Make Every Communication Count: Developing a Messaging Framework for Key Audiences
July 20, 2022
Recording | Handout

Getting Organized for a New Year: The year to grow your organizational support, relationships, & resources
January 20, 2022
Recording | Handout

Creating Community Vitality Series
January-December 2021
Webinar 1: Community Vitality Kickoff – Recording | Slide Deck
Webinar 2: Placemaking – Recording | Slide Deck
Webinar 3: Storytelling – Recording | Workbook
Webinar 4: Leadership + Network – Recording | Slide Deck
Webinar 5: Attractions + Assets – Recording | Slide Deck
Webinar 6: Housing – Recording | Slide Deck
Webinar 7: Connectivity + Community Services – Recording
Webinar 8: Food + Small Scale Production – Recording
Webinar 9: Workforce + Entrepreneurs – Recording | Slide Deck
Webinar 10: Public Spaces – Recording
Webinar 11: Cultural Promotion + Events – Recording
Webinar 12: Community Involvement + Conclusion – Recording | Slide Deck

Rev Up Downtown Business Resiliency: Pivoting with Small-Scale Production Post-COVID
October 20, 2020
Recording | Handout | Stakeholder Work Plan Dashboard | Audit Tool
Organizational Role Matrix

2020 Downtown Intersections Virtual Conference
July 28-30, 2020
Welcome Message – Erik Johnston, Director, Virginia Department of Housing and Community Development
Keynote Recording – Patrice Frey, President & CEO, National Main Street Center | Session Handout
Main Street Forward: Planning for Recovery Session Recording | Session Handout | Planning for Recovery Guide
Fundraising for Main Street: The New Normal Session Recording | Session Handout
The Power of Knowing Your Audience on Social Media Session Recording | Session Handout
Strategic Doing: Changing the Way We Get Things Done Session Recording | Session Handout
Virginia Main Street Merit Awards Session Recording | Session Handout

Webinar – Basic Principles of Main Street Promotion
June 9, 2020
Recording | Presentation Handout | Main Street America Promotion Tip Sheet

Webinar – Basic Principles of Sustainable Organization
May 26, 2020
Recording | Presentation Handout

Webinar – Upper Story Housing Development Part 2: Explore the Opportunities
April 29, 2020
Recording | Presentation Handout

Webinar – Upper Story Housing Development Part 1: Understand the Field
April 22, 2020
Recording | Presentation Handout | Downtown Housing Analysis Spreadsheet

Webinar – Communicating to Main Street during Crisis
April 16, 2020
Recording | Presentation Handout

Webinar – Public Spaces, Community Places
February 20, 2020
Recording | Presentation Handout | Invest in a Great Place for Prosperity | Cultivating Place on Main Street Handout

Virginia Main Street Directors’ Retreat
January 28-30, 2020
Directors’ Retreat Survival Guide | Communicating Value Presentation | Audience Persona Worksheet | Art of Storytelling Worksheet | One Page Marketing Plan | Dr. Downtown World Cafe Session Design | Dr. Downtown World Cafe Small Biz Support Discuss

Webinar – Nonprofit Board Fundamentals: What’s My Job?
November 14, 2019
Presentation Handout | Nonprofit Lifecycle | Webinar Recording

Regional Rev Ups – Engaging Missing Voices to Inspire Local Action
October 15, 16, & 18, 2019
Rev Up Presentation Handout | Community Network Analysis Worksheet | Story Gathering In Your Community | Prioritizing Ideas Matrix | Change Over Time Tool

Webinar – Historic Preservation: A Springboard for Economic Development
October 3, 2019
Recording | Handout

2019 Downtown Intersections
July 22-24, 2019
2019 Conference Program
Assessing Physical Character Downtown
Creating Retail Destinations
Driving Development Mixed Use Mixed Income
The Ecology of Place
Façade Grants as Catalyst for Economic Development
Future of American Downtown
Increasing Property Owner Support
Keynote – One River District for All
Main Street Program Startup & Sustainability
> 100 Main-Street Program Great Ideas
> Benefits of Main Street
> Why Downtown is Important
> Work Plan Template
> Finding-Volunteers-Worksheet
Opportunity Zones Panel
Preservation Primer – Partners for Neighborhood Renewal
Public Places – Lynchburg Bluffwalk
Redeveloping Large Historic Buildings
Retail Gardening Harrisonburg Bricks & Clicks
Shifting Center of Gravity My Town
Small Business Administration Lending Forum
Southern Virginia Food Hub
Strategic Positioning in Public Place
Taking Downtown to Next Level – Lynchburg 2040

Webinar – What is Main Street:  A Strategic, Outcome-oriented Revitalization Approach
May 14, 2019
Recording | Handout

Regional Rev Ups – The Six Q’s of Marketing
April 16, 18, & 23, 2019
Presentation Handout | Session Workbook | VTC Marketing Leverage Program